國立虎尾科技大學 |

Corporate Communications In Restructuring Phases = Successfully shaping change with strategic communication /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Corporate Communications In Restructuring Phases/ by Ulrich Gartner.
其他題名:	Successfully shaping change with strategic communication /
作者:	Gartner, Ulrich.
面頁冊數:	XIII, 157 p. 8 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Corporate Communication/Public Relations. -
電子資源:	https://doi.org/10.1007/978-3-658-34626-3
ISBN:	9783658346263

Corporate Communications In Restructuring Phases = Successfully shaping change with strategic communication /
Gartner, Ulrich.

Corporate Communications In Restructuring PhasesSuccessfully shaping change with strategic communication /[electronic resource] :by Ulrich Gartner. - 1st ed. 2021. - XIII, 157 p. 8 illus.online resource.

Significance of communication in restructuring -- Communication as a strategic management task -- Identify and understand external and internal reference groups -- Describe communication goals and strategies -- Create management structures, build infrastructure -- Develop communication content and instruments -- Actively control internal and external communication.

This book enables managers in communication, operations and HR to communicate professionally in corporate restructurings. Cost-cutting, downsizing or the closing of entire sites are not only operational challenges, but also require intelligent communication. Otherwise, long-term effects such as a damaged reputation can outweigh any short-term savings achieved. This book is a machine translation of the original German 1st edition Unternehmenskommunikation in Restrukturierungsphasen by Ulrich Gartner, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature, in 2020.The translation was done via DeepL.com. Subsequent human revision was focused on content, so that the language style may differ from that of a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors. The content • The importance of communication in restructuring • Communication as a strategic management task • Identifying and understanding external and internal stakeholders • Describing communication goals and strategy • Creating management structures, build infrastructure • Developing communication content and tools Ulrich Gartner has been providing communication support to change processes, restructuring programs and site closures for almost 30 years. He is owner and MD of Gartner Communications - Strategic Communications Consultancy.

ISBN: 9783658346263

Standard No.: 10.1007/978-3-658-34626-3doiSubjects--Topical Terms:

1102112
Corporate Communication/Public Relations.

LC Class. No.: HD59-59.6

Dewey Class. No.: 659.2

Corporate Communications In Restructuring Phases = Successfully shaping change with strategic communication /
LDR:03180nam a22003855i 4500 001 1056513
003 DE-He213
005 20211021204817.0
007 cr nn 008mamaa
008 220103s2021 gw | s |||| 0|eng d
020 $a 9783658346263 $9 978-3-658-34626-3
024 7 $a 10.1007/978-3-658-34626-3 $2 doi
035 $a 978-3-658-34626-3
050 4 $a HD59-59.6
072 7 $a KJSP $2 bicssc
072 7 $a BUS052000 $2 bisacsh
072 7 $a KJSP $2 thema
082 0 4 $a 659.2 $2 23
100 1 $a Gartner, Ulrich. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1321208
245 1 0 $a Corporate Communications In Restructuring Phases $h [electronic resource] : $b Successfully shaping change with strategic communication / $c by Ulrich Gartner.
250 $a 1st ed. 2021.
264 1 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer, $c 2021.
300 $a XIII, 157 p. 8 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
505 0 $a Significance of communication in restructuring -- Communication as a strategic management task -- Identify and understand external and internal reference groups -- Describe communication goals and strategies -- Create management structures, build infrastructure -- Develop communication content and instruments -- Actively control internal and external communication.
520 $a This book enables managers in communication, operations and HR to communicate professionally in corporate restructurings. Cost-cutting, downsizing or the closing of entire sites are not only operational challenges, but also require intelligent communication. Otherwise, long-term effects such as a damaged reputation can outweigh any short-term savings achieved. This book is a machine translation of the original German 1st edition Unternehmenskommunikation in Restrukturierungsphasen by Ulrich Gartner, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature, in 2020.The translation was done via DeepL.com. Subsequent human revision was focused on content, so that the language style may differ from that of a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors. The content • The importance of communication in restructuring • Communication as a strategic management task • Identifying and understanding external and internal stakeholders • Describing communication goals and strategy • Creating management structures, build infrastructure • Developing communication content and tools Ulrich Gartner has been providing communication support to change processes, restructuring programs and site closures for almost 30 years. He is owner and MD of Gartner Communications - Strategic Communications Consultancy.
650 1 4 $a Corporate Communication/Public Relations. $3 1102112
650 0 $a Public relations. $3 557567
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783658346256
776 0 8 $i Printed edition: $z 9783658346270
856 4 0 $u https://doi.org/10.1007/978-3-658-34626-3
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)