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Research Methods and Data Analysis for Business Decisions = A Primer Using SPSS /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Research Methods and Data Analysis for Business Decisions/ by James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset.
其他題名:	A Primer Using SPSS /
作者:	Sallis, James E.
其他作者:	Silkoset, Ragnhild.
面頁冊數:	XI, 258 p. 138 illus., 112 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Statistics and Computing/Statistics Programs. -
電子資源:	https://doi.org/10.1007/978-3-030-84421-9
ISBN:	9783030844219

Research Methods and Data Analysis for Business Decisions = A Primer Using SPSS /
Sallis, James E.

Research Methods and Data Analysis for Business DecisionsA Primer Using SPSS /[electronic resource] :by James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset. - 1st ed. 2021. - XI, 258 p. 138 illus., 112 illus. in color.online resource. - Classroom Companion: Business,2662-2874. - Classroom Companion: Business,.

Preface -- Part 1: Designing the Study -- Chapter 1: Research Methods and Philosophy of Science -- Chapter 2: The Research Process and Problem Formulation -- Chapter 3: Research Design -- Part 2: Data Collection -- Chapter 4: Secondary Data and Observation -- Chapter 5: Qualitative Methods -- Chapter 6: Questionnaire Surveys -- Chapter 7: Sampling -- Part 3: Quantitative Data Analysis -- Chapter 8: Simple Analysis Techniques -- Chapter 9: Hypothesis Testing -- Chapter10: Regression Analysis -- Chapter 11: Cluster Analysis and Segmentation -- Chapter 12: Factor Analysis -- Part 4: Reporting -- Chapter 13: Reporting Findings -- Index.

This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.

ISBN: 9783030844219

Standard No.: 10.1007/978-3-030-84421-9doiSubjects--Topical Terms:

669775
Statistics and Computing/Statistics Programs.

LC Class. No.: QA276-280

Dewey Class. No.: 330.015195

Research Methods and Data Analysis for Business Decisions = A Primer Using SPSS /
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