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Big data and innovation in tourism, ...
~
Rahimi, Roya, (1982-)
Big data and innovation in tourism, travel, and hospitality : = managerial approaches, techniques, and applications /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Big data and innovation in tourism, travel, and hospitality :/ Marianna Sigala, Roya Rahimi, Mike Thelwall, editors.
其他題名:
managerial approaches, techniques, and applications /
其他題名:
Managerial approaches, techniques, and applications
其他作者:
Thelwall, Mike.
出版者:
Singapore :Springer, : c2019.,
面頁冊數:
xii, 223 p. :ill. (some col.) ; : 24 cm.;
標題:
Données volumineuses. -
ISBN:
9789811363412 (pbk.) :
Big data and innovation in tourism, travel, and hospitality : = managerial approaches, techniques, and applications /
Big data and innovation in tourism, travel, and hospitality :
managerial approaches, techniques, and applications /Managerial approaches, techniques, and applicationsMarianna Sigala, Roya Rahimi, Mike Thelwall, editors. - Singapore :Springer,c2019. - xii, 223 p. :ill. (some col.) ;24 cm.
Includes bibliographical references.
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
ISBN: 9789811363412 (pbk.) :NT2820Subjects--Topical Terms:
1369709
Données volumineuses.
LC Class. No.: G155.A1 / B533 2019
Dewey Class. No.: 338.4/791
Big data and innovation in tourism, travel, and hospitality : = managerial approaches, techniques, and applications /
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