國立虎尾科技大學 |

A Socially Aware Huff Model for Destination Choice in Nature-Based Tourism.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	A Socially Aware Huff Model for Destination Choice in Nature-Based Tourism./
作者:	Shi, Meilin.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	50 p.
附註:	Source: Masters Abstracts International, Volume: 83-03.
Contained By:	Masters Abstracts International83-03.
標題:	Recreation. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28415678
ISBN:	9798544277729

A Socially Aware Huff Model for Destination Choice in Nature-Based Tourism.
Shi, Meilin.

A Socially Aware Huff Model for Destination Choice in Nature-Based Tourism. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 50 p.

Source: Masters Abstracts International, Volume: 83-03.

Thesis (M.A.)--University of California, Santa Barbara, 2021.

This item must not be sold to any third party vendors.

Identifying determinants of tourist destination choice is an important task in the study of nature-based tourism. Traditionally, the study of tourist behavior relies on survey data and travel logs, which are labor-intensive and time-consuming. Thanks to location-based social networks, more detailed data is available at a finer grained spatio-temporal scale. This allows for better insights into travel patterns and interactions between attractions, e.g., parks. Meanwhile, such data sources also bring along a novel social influence component that has not yet been widely studied in terms of travel decisions. For example, social influencers post about certain places, which tend to influence destination choices of tourists. Therefore, in this work, we propose a socially aware Huff model to account for this social factor in the study of destination choice. Moreover, with fine-grained social media data, interactions between attractions (i.e., the neighboring effects) can be better quantified and thus integrated into models as another factor. In our experiment, we calibrate a model by using trip sequences extracted from geotagged Flickr photos within three national parks in the United States. Our results demonstrate that the socially aware Huff model better simulates tourist travel preferences. In addition, we explore the significance of each factor and summarize the spatial-temporal travel pattern for each attraction. The socially aware Huff model and the calibration method can be applied to other fields such as promotional marketing.

ISBN: 9798544277729Subjects--Topical Terms:

559433
Recreation.
Subjects--Index Terms:

Socially aware Huff model

A Socially Aware Huff Model for Destination Choice in Nature-Based Tourism.
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500 $a Source: Masters Abstracts International, Volume: 83-03.
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520 $a Identifying determinants of tourist destination choice is an important task in the study of nature-based tourism. Traditionally, the study of tourist behavior relies on survey data and travel logs, which are labor-intensive and time-consuming. Thanks to location-based social networks, more detailed data is available at a finer grained spatio-temporal scale. This allows for better insights into travel patterns and interactions between attractions, e.g., parks. Meanwhile, such data sources also bring along a novel social influence component that has not yet been widely studied in terms of travel decisions. For example, social influencers post about certain places, which tend to influence destination choices of tourists. Therefore, in this work, we propose a socially aware Huff model to account for this social factor in the study of destination choice. Moreover, with fine-grained social media data, interactions between attractions (i.e., the neighboring effects) can be better quantified and thus integrated into models as another factor. In our experiment, we calibrate a model by using trip sequences extracted from geotagged Flickr photos within three national parks in the United States. Our results demonstrate that the socially aware Huff model better simulates tourist travel preferences. In addition, we explore the significance of each factor and summarize the spatial-temporal travel pattern for each attraction. The socially aware Huff model and the calibration method can be applied to other fields such as promotional marketing.
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