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Using Social Media as a Communication Tool: A Study of Ministries of Sport and Sport for Development and Peace Organizations in Sub-Saharan Africa.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Using Social Media as a Communication Tool: A Study of Ministries of Sport and Sport for Development and Peace Organizations in Sub-Saharan Africa./
Author:	Slater, Kelsey.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	166 p.
Notes:	Source: Dissertations Abstracts International, Volume: 83-06, Section: A.
Contained By:	Dissertations Abstracts International83-06A.
Subject:	Sports management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28773643
ISBN:	9798759981633

Using Social Media as a Communication Tool: A Study of Ministries of Sport and Sport for Development and Peace Organizations in Sub-Saharan Africa.
Slater, Kelsey.

Using Social Media as a Communication Tool: A Study of Ministries of Sport and Sport for Development and Peace Organizations in Sub-Saharan Africa. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 166 p.

Source: Dissertations Abstracts International, Volume: 83-06, Section: A.

Thesis (Ph.D.)--Mississippi State University, 2021.

This item must not be sold to any third party vendors.

This study expanded on the previous research surrounding the Facebook and Twitter use of non-governmental sport for development and peace (SDP) organizations as well governmental Ministries of Sport. Following the theoretical framework of Lovejoy and Saxton (2012) this research examined specifically how non-governmental and governmental sport organizations share information, form a community and encourage action with their social media audiences. A content analysis of 6003 social media posts demonstrated that both Ministries of Sport and SDP non-governmental organizations (NGOs) primarily use social media to disseminate information to their followers, however, SDP NGOs were more likely to use social media posts for a community function compared to governmental sport organizations. Lastly the use of social media to encourage further action was limited by both types of organizations and on both platforms. The content analysis also revealed that cabinet ministries were more likely to discuss on social programming (e.g., education, youth development) compared to posting about sport. This study also has important theoretical and practical implications and provides further insight into the social media use of sport organizations based in Sub-Saharan Africa.

ISBN: 9798759981633Subjects--Topical Terms:

1372757
Sports management.
Subjects--Index Terms:

Africa

Using Social Media as a Communication Tool: A Study of Ministries of Sport and Sport for Development and Peace Organizations in Sub-Saharan Africa.
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