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Easy Step by Step Guide to Writing Advertising Copy.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Easy Step by Step Guide to Writing Advertising Copy./
作者:	Brooks, Pamela.
面頁冊數:	1 online resource (112 pages)
標題:	Advertising copy.;Authorship.;Writing skills. -
電子資源:	Click to View
ISBN:	9781433702006

Easy Step by Step Guide to Writing Advertising Copy.
Brooks, Pamela.

Easy Step by Step Guide to Writing Advertising Copy. - 1 online resource (112 pages) - Easy Step by Step Guides. - Easy Step by Step Guides.

Preliminaries -- Contents -- 1 Communication basics -- 2 Advertising processes -- 3 Writing press adverts -- 4 Brochures and flyers -- 5 Corporate brochures -- 6 Advertorials -- 7 Direct mail -- 8 Accountability -- Glossary -- Useful addresses.

A comprehensive guide to writing advertising copy, this text provides tips on how to identify the target audience; how to write advertisements, brochures, flyers and direct mail; and how to check that the copy is working once written.

ISBN: 9781433702006Subjects--Topical Terms:

1373825
Advertising copy.;Authorship.;Writing skills.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: PN153

Dewey Class. No.: 808.02;808.066659

Easy Step by Step Guide to Writing Advertising Copy.
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505 0 $a Preliminaries -- Contents -- 1 Communication basics -- 2 Advertising processes -- 3 Writing press adverts -- 4 Brochures and flyers -- 5 Corporate brochures -- 6 Advertorials -- 7 Direct mail -- 8 Accountability -- Glossary -- Useful addresses.
520 $a A comprehensive guide to writing advertising copy, this text provides tips on how to identify the target audience; how to write advertisements, brochures, flyers and direct mail; and how to check that the copy is working once written.
588 $a Description based on publisher supplied metadata and other sources.
590 $a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 0 $a Advertising copy.;Authorship.;Writing skills. $3 1373825
655 4 $a Electronic books. $2 local $3 554714
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