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Effective Writing Skills for Public Relations.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Effective Writing Skills for Public Relations./
Author:	Foster, John.
Description:	1 online resource (273 pages)
Online resource:	Click to View
ISBN:	9780749445836

Effective Writing Skills for Public Relations.
Foster, John.

Effective Writing Skills for Public Relations. - 3rd ed. - 1 online resource (273 pages)

Intro -- Contents -- About the author -- Foreword -- Acknowledgements -- Introduction -- 1 The importance of style: an overview -- STYLE ON THE MOVE -- APPRECIATING STYLE -- YOUR ORGANISATION'S STYLE -- KEEP IT CONSISTENT -- POINTS TO WATCH -- GOOD STYLE IS GOOD MANNERS -- 2 Trouble with plurals and possessives -- PLURAL MATTERS -- APOSTROPHE PROBLEMS -- 3 Making your mark -- BASIC PUNCTUATION -- WHEN YOU ARE QUOTING… -- 4 Down with capitalism! -- CONSISTENCY IS THE ESSENCE -- WHY LOWER CASE, UPPER CASE? -- WHEN TO USE CAPITALS -- WHERE DIFFICULTIES OCCUR -- THE TREND IS TO KNOCK IT DOWN -- 5 Clich�es, jargon and other worn words -- RECOGNISING CLICH�ES -- JARGON: HELP OR HINDRANCE? -- CATCHPHRASES QUICKLY BECOME STALE… -- … SO CAN METAPHORS AND SIMILES -- MAKE ROOM FOR THE IDIOM -- BEWARE OF SLANG -- 6 Is it easy to read? -- EDIT WITH THE READER IN MIND -- AIM FOR SHORT SENTENCES -- GUIDELINES ON PARAGRAPHING -- LINE WIDTH AND TYPE SIZE -- CROSSHEADS AND SUBHEADS -- LINE AND LETTER SPACING -- WHERE TO BREAK -- CHOICE OF TYPEFACE -- PRINTING CONSIDERATIONS -- INCLUDE ILLUSTRATIONS IF POSSIBLE -- JUSTIFIED OR RAGGED RIGHT? -- PUTTING ON THE STRESS -- USING THE DESIGNER TO THE BEST ADVANTAGE -- NOW IT'S PROOF MARKING TIME... -- 7 Headlines: making them work -- USE PRESENT TENSE, ACTIVE VERBS -- QUESTIONS AND HUMOUR -- AVOID 'LABEL' HEADINGS -- HEADINGS IN SALES LEAFLETS AND BROCHURES -- STYLE AND PRESENTATION -- SUBHEADINGS -- SLOGANS FOR BRAND RECALL -- ELEMENTS OF CORPORATE IDENTITY -- 8 Dealing with figures and abbreviations -- FIGURING OUT THE NUMBERS -- ABBREVIATIONS: THE LONG AND THE SHORT OF IT -- 9 Keep it short, simple - and plain -- AIM FOR BREVITY -- PLAIN WORDS -- LOCAL GOVERNMENT COMMUNICATION -- WATCH OUT FOR TAUTOLOGY -- LOOK FOR ACTIVE VERBS -- AVOID CONTRACTIONS -- AVOID FOREIGN WORDS OR PHRASES - AND LATIN -- LOAN WORDS NEEDING CARE.

Effective Writing Skills for Public Relations is a valuable reference source on the basis of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office. This third edition includes five new chapters covering editing skills, the importance of written tone of voice, what makes a good annual report, the legal issues facing writers and the use of Americanisms. Standard proof correction marks are included together with a glossary of terms. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.

ISBN: 9780749445836Index Terms--Genre/Form:

554714
Electronic books.

Effective Writing Skills for Public Relations.
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505 0 $a Intro -- Contents -- About the author -- Foreword -- Acknowledgements -- Introduction -- 1 The importance of style: an overview -- STYLE ON THE MOVE -- APPRECIATING STYLE -- YOUR ORGANISATION'S STYLE -- KEEP IT CONSISTENT -- POINTS TO WATCH -- GOOD STYLE IS GOOD MANNERS -- 2 Trouble with plurals and possessives -- PLURAL MATTERS -- APOSTROPHE PROBLEMS -- 3 Making your mark -- BASIC PUNCTUATION -- WHEN YOU ARE QUOTING… -- 4 Down with capitalism! -- CONSISTENCY IS THE ESSENCE -- WHY LOWER CASE, UPPER CASE? -- WHEN TO USE CAPITALS -- WHERE DIFFICULTIES OCCUR -- THE TREND IS TO KNOCK IT DOWN -- 5 Clich�es, jargon and other worn words -- RECOGNISING CLICH�ES -- JARGON: HELP OR HINDRANCE? -- CATCHPHRASES QUICKLY BECOME STALE… -- … SO CAN METAPHORS AND SIMILES -- MAKE ROOM FOR THE IDIOM -- BEWARE OF SLANG -- 6 Is it easy to read? -- EDIT WITH THE READER IN MIND -- AIM FOR SHORT SENTENCES -- GUIDELINES ON PARAGRAPHING -- LINE WIDTH AND TYPE SIZE -- CROSSHEADS AND SUBHEADS -- LINE AND LETTER SPACING -- WHERE TO BREAK -- CHOICE OF TYPEFACE -- PRINTING CONSIDERATIONS -- INCLUDE ILLUSTRATIONS IF POSSIBLE -- JUSTIFIED OR RAGGED RIGHT? -- PUTTING ON THE STRESS -- USING THE DESIGNER TO THE BEST ADVANTAGE -- NOW IT'S PROOF MARKING TIME... -- 7 Headlines: making them work -- USE PRESENT TENSE, ACTIVE VERBS -- QUESTIONS AND HUMOUR -- AVOID 'LABEL' HEADINGS -- HEADINGS IN SALES LEAFLETS AND BROCHURES -- STYLE AND PRESENTATION -- SUBHEADINGS -- SLOGANS FOR BRAND RECALL -- ELEMENTS OF CORPORATE IDENTITY -- 8 Dealing with figures and abbreviations -- FIGURING OUT THE NUMBERS -- ABBREVIATIONS: THE LONG AND THE SHORT OF IT -- 9 Keep it short, simple - and plain -- AIM FOR BREVITY -- PLAIN WORDS -- LOCAL GOVERNMENT COMMUNICATION -- WATCH OUT FOR TAUTOLOGY -- LOOK FOR ACTIVE VERBS -- AVOID CONTRACTIONS -- AVOID FOREIGN WORDS OR PHRASES - AND LATIN -- LOAN WORDS NEEDING CARE.
505 8 $a DOUBLE NEGATIVES -- BEWARE 'MYTHS' -- TIPS FOR WRITING TIGHT -- THERE IS STILL MUCH TO DO… -- 10 Writing for the press -- NEWS RELEASES: BASIC REQUIREMENTS -- COMMISSIONED ARTICLES -- 11 Captions: how to handle them -- PHOTO CAPTIONS WITH RELEASES -- CAPTIONS IN PUBLICATIONS -- 12 What editing is all about -- NEWS STORIES -- FEATURE ARTICLES -- RADIO AND TV BROADCASTS -- ON-SCREEN EDITING -- TECHNICAL EDITING -- EDITING OTHER TYPES OF DOCUMENT -- EDIT YOURSELF -- 13 Skills and styles for the office -- SUGGESTED STYLE FOR CORRESPONDENCE -- OTHER STATIONERY -- STYLE FOR EMAILS -- HAVE CLEAR, CLEAN LAYOUT -- WRITING A PR�ECIS -- WRITING REPORTS AND MINUTES -- FORMS OF ADDRESS -- INVITATIONS TO FUNCTIONS -- REPLIES TO INVITATIONS -- ACKNOWLEDGING CORRESPONDENCE -- SETTING OUT DOCUMENTS -- WRITING A CV -- 14 Traps, snares and pitfalls -- SPELLING POINTS -- BE CAREFUL WITH FOREIGN WORDS -- USE YOUR DICTIONARY -- -ISE OR -IZE VERB ENDINGS? -- ONE WORD OR TWO? -- PUZZLES AND POSERS -- LOOKALIKES NEED CARE -- CHESTNUT TIME -- THEY'RE NOT RIGHT, THEY'RE NOT WRONG -- VOGUE WORDS AND PHRASES -- GETTING IN THE MOOD -- GENTEELISMS -- KEEP CLEAR OF SLANG -- KEEP MISSION STATEMENTS SHORT AND SIMPLE -- 15 Americanisms - the differences -- ESSENTIAL DIFFERENCES -- UNDERSTANDING THE MEDIA DIFFERENCES -- 16 The spoken word: pronunciation matters -- RECEIVED PRONUNCIATION -- GET THE WORDS RIGHT TOO -- 17 Principles of presentation -- FIRST STEPS FOR SPEAKERS -- GETTING READY FOR THE SPEECH -- WHEN YOU'RE ON STAGE -- POINTS FOR ORGANISERS -- 18 The words for IT -- STYLE MATTERS -- GETTING THE MOST OUT OF EMAILS -- WRITING AND DESIGNING WEBSITES -- LANGUAGE FOR THE TELEPHONE -- MAKE YOUR CV TALK -- NOW TALK TO YOUR COMPUTER -- 19 Tone - the linchpin of reputation -- BASIC PRINCIPLES OF TONE IN WRITING -- TOWARDS A BETTER TONE -- 20 Reporting annually: chore or challenge?.
505 8 $a ESSENTIAL ASPECTS -- WHAT MAKES A GOOD ANNUAL REPORT? -- THE IMPORTANCE OF EFFECTIVE COMMUNICATION -- 21 Is it legal? -- WHAT IS LIBEL? -- COPYRIGHT AND MORAL RIGHTS -- APPLYING FOR AN INJUNCTION -- GETTING PERMISSION -- DATA PROTECTION -- DEALING WITH TRADE MARKS -- COMPETITIONS AND PROMOTIONS -- SELF-REGULATORY CODES OF PRACTICE -- DON'T FORGET THE IMPRINT -- FURTHER INFORMATION -- Appendix 1: English grammar - some definitions -- Appendix 2: Confusing pairs of words -- Appendix 3: Glossary and jargon buster -- Appendix 4: When you're lost for words -- Further reading -- Index.
520 $a Effective Writing Skills for Public Relations is a valuable reference source on the basis of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office. This third edition includes five new chapters covering editing skills, the importance of written tone of voice, what makes a good annual report, the legal issues facing writers and the use of Americanisms. Standard proof correction marks are included together with a glossary of terms. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
588 $a Description based on publisher supplied metadata and other sources.
590 $a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 4 $a Electronic books. $2 local $3 554714
776 0 8 $i Print version: $a Foster, John $t Effective Writing Skills for Public Relations $d London : Kogan Page,c2005 $z 9780749443818
797 2 $a ProQuest (Firm)
856 4 0 $u https://ebookcentral.proquest.com/lib/nfu/detail.action?docID=242849 $z Click to View