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Marketing to Win More Business : = The Easy Step by Step Guide.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing to Win More Business :/
其他題名:	The Easy Step by Step Guide.
作者:	Rowson, Pauline.
面頁冊數:	1 online resource (128 pages)
標題:	Internet marketing.;Marketing.;Sales promotion. -
電子資源:	Click to View
ISBN:	9781433710940

Marketing to Win More Business : = The Easy Step by Step Guide.
Rowson, Pauline.

Marketing to Win More Business :The Easy Step by Step Guide. - 1 online resource (128 pages) - Easy Step by Step Guides. - Easy Step by Step Guides.

Intro -- Other Easy Step by Step Guides -- Other books in the series -- About the Author -- Praise for The Easy Step by Step Guides -- Easy Step by Step Guides -- Contents -- Introduction -- Chapter 1: Know your customers -- Chapter 2: Know what your customers are buying -- Chapter 3: The market place and marketing planning -- Chapter 4: Advertising -- Chapter 5: How to make advertising and mailshots work -- Chapter 6: E-mail marketing -- Chapter 7: Newsletters and eNewsletters -- Chapter 8: Corporate brochures and web sites -- Chapter 9: Exhibitions -- Chapter 10: Sponsorship and sales promotion -- Chapter 11: Building a media profile -- Chapter 12: Word of mouth.

Shows you how to use a variety of marketing techniques both traditional and Internet based to win more business. This guide shows you: how to target your customers and prospective customers; how to use the various; promotional tools more successfully; how to make your advertising and direct mail more effective; and how to conduct e mail campaigns.

ISBN: 9781433710940Subjects--Topical Terms:

1373933
Internet marketing.;Marketing.;Sales promotion.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.122 L66 2007

Dewey Class. No.: 658.8

Marketing to Win More Business : = The Easy Step by Step Guide.
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520 $a Shows you how to use a variety of marketing techniques both traditional and Internet based to win more business. This guide shows you: how to target your customers and prospective customers; how to use the various; promotional tools more successfully; how to make your advertising and direct mail more effective; and how to conduct e mail campaigns.
588 $a Description based on publisher supplied metadata and other sources.
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