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Handbook of European Intellectual Property Management, The.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Handbook of European Intellectual Property Management, The./
Author:	Jolly, Adam.
other author:	Philpott, Jeremy.
Description:	1 online resource (481 pages)
Online resource:	Click to View
ISBN:	9780749452131

Handbook of European Intellectual Property Management, The.
Jolly, Adam.

Handbook of European Intellectual Property Management, The. - 1st ed. - 1 online resource (481 pages)

"The Handbook of European Intellectual Property Management" shows companies how to put IP at the heart of their strategy and create value from their patents, trade marks, designs, copyrights and knowledge bases. It also offers practical advice to business support organizations seeking to promote their services to executives and entrepreneurs who may be concerned about IP issues and are unsure of where to turn for guidance. Drawing on a wide range of expertise, the Handbook is a practical and easy-to-follow guide. It reveals how IP contributes to improved competitive performance and to greater value on the balance sheet, and also offers a template of 'best practice' in IP management. It explains clearly the multitude of legal rights and processes involved and takes managers through the cycle of IP: how to create IP; how to secure and protect it; how to use yours or someone else's; and, how to manage IP most profitably.

ISBN: 9780749452131Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD53

Dewey Class. No.: 034

Handbook of European Intellectual Property Management, The.
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245 1 0 $a Handbook of European Intellectual Property Management, The.
250 $a 1st ed.
264 1 $a London : $b Kogan Page, $c 2007.
264 4 $c �2007.
300 $a 1 online resource (481 pages)
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520 $a "The Handbook of European Intellectual Property Management" shows companies how to put IP at the heart of their strategy and create value from their patents, trade marks, designs, copyrights and knowledge bases. It also offers practical advice to business support organizations seeking to promote their services to executives and entrepreneurs who may be concerned about IP issues and are unsure of where to turn for guidance. Drawing on a wide range of expertise, the Handbook is a practical and easy-to-follow guide. It reveals how IP contributes to improved competitive performance and to greater value on the balance sheet, and also offers a template of 'best practice' in IP management. It explains clearly the multitude of legal rights and processes involved and takes managers through the cycle of IP: how to create IP; how to secure and protect it; how to use yours or someone else's; and, how to manage IP most profitably.
588 $a Description based on publisher supplied metadata and other sources.
590 $a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 4 $a Electronic books. $2 local $3 554714
700 1 $a Philpott, Jeremy. $3 566348
776 0 8 $i Print version: $a Jolly, Adam $t Handbook of European Intellectual Property Management, The $d London : Kogan Page,c2007 $z 9780749449889
797 2 $a ProQuest (Firm)
856 4 0 $u https://ebookcentral.proquest.com/lib/nfu/detail.action?docID=4958050 $z Click to View