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Century Of Spin, A.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Century Of Spin, A./
作者:	Miller, David.
其他作者:	Dinan, William.
面頁冊數:	1 online resource (243 pages)
標題:	Public relations - History. -
電子資源:	Click to View
ISBN:	9781281188625

Century Of Spin, A.
Miller, David.

Century Of Spin, A. - 1 online resource (243 pages)

Of all the transcendent powers that shape our modern lives, propaganda is the most powerful and insidious. This brilliant, original book reveals the secret truth about so-called public relations and should be required reading on every curriculum.'John PilgerThis book charts the relentless rise of the public relations industry and how it has transformed our society. Revealing the roots of the PR movement in the years leading up to the First World War, it shows how it became a key tool in the struggle to subordinate democracy to corporate rule. It is the first book to offer a history of the emergence of corporate propaganda on both sides of the Atlantic during the 20th century. The authors show how the origins of PR were always covertly political. Spin has been around for a long time and its anti-democratic potential is well known to all those who have made use of it. Based on extensive use of original archival material, the book presents a clear chronology of PR's development, culminating with a detailed examination of Gordon Brown and David Cameron's use of spin and how it relates to their connections with big business.

ISBN: 9781281188625Subjects--Topical Terms:

1374315
Public relations - History.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HM1221

Dewey Class. No.: 659.209

Century Of Spin, A.
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520 $a Of all the transcendent powers that shape our modern lives, propaganda is the most powerful and insidious. This brilliant, original book reveals the secret truth about so-called public relations and should be required reading on every curriculum.'John PilgerThis book charts the relentless rise of the public relations industry and how it has transformed our society. Revealing the roots of the PR movement in the years leading up to the First World War, it shows how it became a key tool in the struggle to subordinate democracy to corporate rule. It is the first book to offer a history of the emergence of corporate propaganda on both sides of the Atlantic during the 20th century. The authors show how the origins of PR were always covertly political. Spin has been around for a long time and its anti-democratic potential is well known to all those who have made use of it. Based on extensive use of original archival material, the book presents a clear chronology of PR's development, culminating with a detailed examination of Gordon Brown and David Cameron's use of spin and how it relates to their connections with big business.
588 $a Description based on publisher supplied metadata and other sources.
590 $a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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776 0 8 $i Print version: $a Miller, David $t Century Of Spin, A: How Public Relations Became the Cutting Edge of Corporate Power $d London : Pluto Press,c2007 $z 9780745326887
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