國立虎尾科技大學 |

Services Marketing : = Managing the Service Value Chain.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Services Marketing :/
其他題名:	Managing the Service Value Chain.
作者:	Bruhn, Manfred.
面頁冊數:	1 online resource (505 pages)
標題:	Customer services - Marketing - Management. -
電子資源:	Click to View
ISBN:	9781405871075

Services Marketing : = Managing the Service Value Chain.
Bruhn, Manfred.

Services Marketing :Managing the Service Value Chain. - 1st ed. - 1 online resource (505 pages)

Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits.Geared towards final year marketing students, the book is also useful for postgraduate students and for practitioners who work, or wish to specialise in the area of services management and marketing.

ISBN: 9781405871075Subjects--Topical Terms:

1374618
Customer services - Marketing - Management.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.5

Dewey Class. No.: 658.802

Services Marketing : = Managing the Service Value Chain.
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520 $a Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits.Geared towards final year marketing students, the book is also useful for postgraduate students and for practitioners who work, or wish to specialise in the area of services management and marketing.
588 $a Description based on publisher supplied metadata and other sources.
590 $a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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