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Marketing Research : = An International Approach.
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Marketing Research :/
其他題名:
An International Approach.
作者:
Schmidt, Marcus.
其他作者:
Schmidt, Marcus.
面頁冊數:
1 online resource (630 pages)
標題:
Export marketing - Research - Methodology. -
電子資源:
Click to View
ISBN:
9781405870207
Marketing Research : = An International Approach.
Schmidt, Marcus.
Marketing Research :
An International Approach. - 1st ed. - 1 online resource (630 pages)
Marketing Research: An International Approach is a comprehensive text written with the decision-maker in mind. It is written from the perspective of the firm conducting marketing research in the national and international markets irrespective of its country of origin. This tools-oriented book shows how international marketing managers can transform existing (Secondary) and newly collected (primary) data into useful information.This book is written for advanced undergraduate and graduate students studying Marketing Research. It is also appropriate for practitioners who wish to keep abreast of the most recent developments in the field.  .
ISBN: 9781405870207Subjects--Topical Terms:
1374622
Export marketing - Research - Methodology.
Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HF5415.2.S345 2006
Dewey Class. No.: 658.848
Marketing Research : = An International Approach.
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Click to View
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