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How to Turn Your Business into the Next Global Brand.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	How to Turn Your Business into the Next Global Brand./
Author:	Duckett, Brian.
other author:	Monaghan, Paul.
Description:	1 online resource (289 pages)
Online resource:	Click to View
ISBN:	9781848032217

How to Turn Your Business into the Next Global Brand.
Duckett, Brian.

How to Turn Your Business into the Next Global Brand. - 1 online resource (289 pages)

No matter how big a franchised network is now, it started with one outlet and the owner's unique vision. Even McDonalds and Burger King each had one restaurant, and Holiday Inn and Hilton each had one hotel. If you have a successful business format, and your own unique vision, you could be the next big brand - provided you follow the rules of ethical franchising. If you already own, or are helping to manage, a sole business or a franchised network you will do things better when you learn from the experience of all those who have gone before you.

ISBN: 9781848032217Index Terms--Genre/Form:

554714
Electronic books.

Dewey Class. No.: 658.8708

How to Turn Your Business into the Next Global Brand.
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245 1 0 $a How to Turn Your Business into the Next Global Brand.
264 1 $a : $b How To Books, $c 2007.
264 4 $c �2007.
300 $a 1 online resource (289 pages)
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520 $a No matter how big a franchised network is now, it started with one outlet and the owner's unique vision. Even McDonalds and Burger King each had one restaurant, and Holiday Inn and Hilton each had one hotel. If you have a successful business format, and your own unique vision, you could be the next big brand - provided you follow the rules of ethical franchising. If you already own, or are helping to manage, a sole business or a franchised network you will do things better when you learn from the experience of all those who have gone before you.
588 $a Description based on publisher supplied metadata and other sources.
590 $a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 4 $a Electronic books. $2 local $3 554714
700 1 $a Monaghan, Paul. $3 1374647
776 0 8 $i Print version: $a Duckett, Brian $t How to Turn Your Business into the Next Global Brand: Creating and Managing a Franchised Network $d : How To Books,c2007 $z 9781845282080
797 2 $a ProQuest (Firm)
856 4 0 $u https://ebookcentral.proquest.com/lib/nfu/detail.action?docID=5250423 $z Click to View

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