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Marketing the museum
~
McLean, Fiona, (1961-)
Marketing the museum
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Marketing the museum/ Fiona McLean.
Author:
McLean, Fiona,
Published:
London ;Routledge, : 1997.,
Description:
257 p. :ill. :
Subject:
Museums - Management. -
Online resource:
Click to View
Marketing the museum
McLean, Fiona,1961-
Marketing the museum
[electronic resource] /Fiona McLean. - London ;Routledge,1997. - 257 p. :ill.
Includes bibliographical references (p. 232-245) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subjects--Topical Terms:
558846
Museums
--Management.Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: AM121 / .M4 1997
Dewey Class. No.: 069/.5
Marketing the museum
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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