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Making marketing happen = how great companies make strategic marketing planning work for them /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Making marketing happen/ Brian D. Smith.
Reminder of title:	how great companies make strategic marketing planning work for them /
Author:	Smith, Brian D.
Published:	Oxford :Elsevier Butterworth-Heinemann, : 2005.,
Description:	xvi, 377 p. :ill. :
Subject:	Strategic planning. -
Online resource:	Click to View

Making marketing happen = how great companies make strategic marketing planning work for them /
Smith, Brian D.1961-

Making marketing happenhow great companies make strategic marketing planning work for them /[electronic resource] :Brian D. Smith. - Oxford :Elsevier Butterworth-Heinemann,2005. - xvi, 377 p. :ill.

Includes bibliographical references (p. [360]-370) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Nat. Bib. No.: GBA518784bnbSubjects--Topical Terms:

556511
Strategic planning.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5411 / .M35 2005

Dewey Class. No.: 658.802

Making marketing happen = how great companies make strategic marketing planning work for them /
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