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Making marketing happen = how great ...

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Making marketing happen = how great companies make strategic marketing planning work for them /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Making marketing happen/ Brian D. Smith.
其他題名:	how great companies make strategic marketing planning work for them /
作者:	Smith, Brian D.
出版者:	Oxford :Elsevier Butterworth-Heinemann, : 2005.,
面頁冊數:	xvi, 377 p. :ill. :
標題:	Strategic planning. -
電子資源:	Click to View

Making marketing happen = how great companies make strategic marketing planning work for them /
Smith, Brian D.1961-

Making marketing happenhow great companies make strategic marketing planning work for them /[electronic resource] :Brian D. Smith. - Oxford :Elsevier Butterworth-Heinemann,2005. - xvi, 377 p. :ill.

Includes bibliographical references (p. [360]-370) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Nat. Bib. No.: GBA518784bnbSubjects--Topical Terms:

556511
Strategic planning.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5411 / .M35 2005

Dewey Class. No.: 658.802

Making marketing happen = how great companies make strategic marketing planning work for them /
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