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Record label marketing

Allen, Paul.

Record label marketing

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Record label marketing/ Thomas W. Hutchison, Amy Macy, Paul Allen.
Author:	Hutchison, Thomas W.
other author:	Allen, Paul.
Published:	Burlington, MA :Focal Press, : c2006.,
Description:	xvi, 410 p. :ill. (some col.), maps, facsims. :
Subject:	Sound recording industry. -
Online resource:	Click to View

Record label marketing
Hutchison, Thomas W.

Record label marketing[electronic resource] /Thomas W. Hutchison, Amy Macy, Paul Allen. - Burlington, MA :Focal Press,c2006. - xvi, 410 p. :ill. (some col.), maps, facsims.

Includes bibliographical references and index.

Marketing concepts and definitions -- Markets, market segmentation and consumer behavior -- The U.S. industry numbers -- Record label operations -- The profit and loss statement -- SoundScan and the music business -- How radio works -- Charts, airplay and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Distribution -- The music retail environment -- Grassroots marketing -- Internet marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Special products and special markets -- Marketing research -- The recording industry of the future -- The marketing plan -- DeMand de world over.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

654185
Sound recording industry.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: ML3790 / .H985 2006

Dewey Class. No.: 780.68/8

Record label marketing
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245 1 0 $a Record label marketing $h [electronic resource] / $c Thomas W. Hutchison, Amy Macy, Paul Allen.
260 $a Burlington, MA : $b Focal Press, $c c2006.
300 $a xvi, 410 p. : $b ill. (some col.), maps, facsims.
504 $a Includes bibliographical references and index.
505 0 $a Marketing concepts and definitions -- Markets, market segmentation and consumer behavior -- The U.S. industry numbers -- Record label operations -- The profit and loss statement -- SoundScan and the music business -- How radio works -- Charts, airplay and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Distribution -- The music retail environment -- Grassroots marketing -- Internet marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Special products and special markets -- Marketing research -- The recording industry of the future -- The marketing plan -- DeMand de world over.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Sound recording industry. $3 654185
650 0 $a Sound recordings $x Marketing. $3 657022
650 0 $a Music trade. $3 657021
655 4 $a Electronic books. $2 local $3 554714
700 1 $a Allen, Paul. $3 657024
700 1 $a Macy, Amy. $3 657023
710 2 $a ProQuest (Firm) $3 1133097
856 4 0 $u https://ebookcentral.proquest.com/lib/nfu/detail.action?docID=293518 $z Click to View

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