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Ads to icons = how advertising succe...

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Springer, Paul.

Ads to icons = how advertising succeeds in a multimedia age /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Ads to icons/ Paul Springer.
Reminder of title:	how advertising succeeds in a multimedia age /
Author:	Springer, Paul.
Published:	London ;Kogan Page, : c2007.,
Description:	xviii, 379 p. :ill. :
Subject:	Advertising - Case studies. -
Online resource:	Click to View

Ads to icons = how advertising succeeds in a multimedia age /
Springer, Paul.

Ads to iconshow advertising succeeds in a multimedia age /[electronic resource] :Paul Springer. - London ;Kogan Page,c2007. - xviii, 379 p. :ill.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

643760
Advertising
--Case studies.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5823 / .S76 2007

Ads to icons = how advertising succeeds in a multimedia age /
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050 4 $a HF5823 $b .S76 2007
100 1 $a Springer, Paul. $3 657265
245 1 0 $a Ads to icons $h [electronic resource] : $b how advertising succeeds in a multimedia age / $c Paul Springer.
260 $a London ; $a Philadelphia : $b Kogan Page, $c c2007.
300 $a xviii, 379 p. : $b ill.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Advertising $v Case studies. $3 643760 $3 735754
650 0 $a Advertising campaigns $v Pictorial works. $3 1144742
655 4 $a Electronic books. $2 local $3 554714
710 2 $a ProQuest (Firm) $3 1133097
856 4 0 $u https://ebookcentral.proquest.com/lib/nfu/detail.action?docID=302332 $z Click to View

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