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Evaluating public relations = a best...

Noble, Paul, (1955-)

Evaluating public relations = a best practice guide to public relations planning, research & evaluation /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Evaluating public relations/ Tom Watson & Paul Noble.
其他題名:	a best practice guide to public relations planning, research & evaluation /
作者:	Watson, Tom,
其他作者:	Noble, Paul,
出版者:	London ;Kogan Page, : 2007.,
面頁冊數:	iv, 252 p. :ill. :
標題:	Public relations - Evaluation. -
電子資源:	Click to View

Evaluating public relations = a best practice guide to public relations planning, research & evaluation /
Watson, Tom,1950-

Evaluating public relationsa best practice guide to public relations planning, research & evaluation /[electronic resource] :Tom Watson & Paul Noble. - 2nd ed. - London ;Kogan Page,2007. - iv, 252 p. :ill. - PR in practice series. - PR in practice series..

Includes bibliographical references (p. [244]-250) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

568084
Public relations
--Evaluation.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD59 / .W325 2007

Dewey Class. No.: 659.2

Evaluating public relations = a best practice guide to public relations planning, research & evaluation /
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