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Airline choices for the future = fro...

ProQuest (Firm)

Airline choices for the future = from alliances to mergers /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Airline choices for the future/ Kostas Iatrou and Mauro Oretti.
其他題名:	from alliances to mergers /
作者:	Iatrou, Kostas,
其他作者:	Oretti, Mauro.
出版者:	Aldershot, England ;Ashgate, : c2007.,
面頁冊數:	xv, 221 p. :ill., map. :
標題:	Strategic alliances (Business) -
電子資源:	Click to View

Airline choices for the future = from alliances to mergers /
Iatrou, Kostas,1974-

Airline choices for the futurefrom alliances to mergers /[electronic resource] :Kostas Iatrou and Mauro Oretti. - Aldershot, England ;Ashgate,c2007. - xv, 221 p. :ill., map.

Includes bibliographical references (p. [209]-215) and index.

Once rivals, now partners : why? -- Learning from the past, looking at the present : first the facts -- Once rivals, now partners : how? -- Landed or stranded--are alliance customers happy? -- Allied and profitable, or miserably entangled? -- Learning from the past, looking at the future : success stories -- Not always a happy ending -- 'The road not taken' : further along the alliance or the merger path?

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

560358
Strategic alliances (Business)
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HE9780 / .I27 2007

Dewey Class. No.: 387.7068

Airline choices for the future = from alliances to mergers /
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300 $a xv, 221 p. : $b ill., map.
504 $a Includes bibliographical references (p. [209]-215) and index.
505 0 $a Once rivals, now partners : why? -- Learning from the past, looking at the present : first the facts -- Once rivals, now partners : how? -- Landed or stranded--are alliance customers happy? -- Allied and profitable, or miserably entangled? -- Learning from the past, looking at the future : success stories -- Not always a happy ending -- 'The road not taken' : further along the alliance or the merger path?
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Strategic alliances (Business) $3 560358
650 0 $a Airlines $x Management. $3 595637
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