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Whoever tells the best story wins = ...

ProQuest (Firm)

Whoever tells the best story wins = how to use your own stories to communicate with power and impact /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Whoever tells the best story wins/ Annette Simmons.
其他題名:	how to use your own stories to communicate with power and impact /
作者:	Simmons, Annette.
出版者:	New York :Amacom, : c2007.,
面頁冊數:	x, 226 p.
標題:	Storytelling. -
電子資源:	Click to View

Whoever tells the best story wins = how to use your own stories to communicate with power and impact /
Simmons, Annette.

Whoever tells the best story winshow to use your own stories to communicate with power and impact /[electronic resource] :Annette Simmons. - New York :Amacom,c2007. - x, 226 p.

Includes bibliographical references (p. 213-216) and index.

PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

555699
Storytelling.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5718 / .S562 2007

Dewey Class. No.: 658.4/52

Whoever tells the best story wins = how to use your own stories to communicate with power and impact /
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