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Public relations on the Net = winnin...

ProQuest (Firm)

Public relations on the Net = winning strategies to inform and influence the media, the investment community, the government, the public, and more! /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Public relations on the Net/ Shel Holtz.
其他題名:	winning strategies to inform and influence the media, the investment community, the government, the public, and more! /
作者:	Holtz, Shel.
出版者:	New York :AMACOM, American Management Association, : c2002.,
面頁冊數:	xx, 444 p. :ill. :
標題:	Internet in public relations. -
電子資源:	Click to View

Public relations on the Net = winning strategies to inform and influence the media, the investment community, the government, the public, and more! /
Holtz, Shel.

Public relations on the Netwinning strategies to inform and influence the media, the investment community, the government, the public, and more! /[electronic resource] :Shel Holtz. - 2nd ed. - New York :AMACOM, American Management Association,c2002. - xx, 444 p. :ill.

Includes bibliographical references and index.

A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

569407
Internet in public relations.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD59 / .H596 2002

Dewey Class. No.: 659.2/0285/4678

Public relations on the Net = winning strategies to inform and influence the media, the investment community, the government, the public, and more! /
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245 1 0 $a Public relations on the Net $h [electronic resource] : $b winning strategies to inform and influence the media, the investment community, the government, the public, and more! / $c Shel Holtz.
250 $a 2nd ed.
260 $a New York : $b AMACOM, American Management Association, $c c2002.
300 $a xx, 444 p. : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Internet in public relations. $3 569407
655 4 $a Electronic books. $2 local $3 554714
710 2 $a ProQuest (Firm) $3 1133097
856 4 0 $u https://ebookcentral.proquest.com/lib/nfu/detail.action?docID=3001736 $z Click to View

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