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The Qualcomm equation = how a fledgling Telecom company forged a new path to big profits and market dominance /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Qualcomm equation/ Dave Mock.
其他題名:	how a fledgling Telecom company forged a new path to big profits and market dominance /
作者:	Mock, Dave.
出版者:	New York :AMACOM American Management Association, : 2005.,
面頁冊數:	xx, 266 p.
標題:	Code division multiple access. -
電子資源:	Click to View

The Qualcomm equation = how a fledgling Telecom company forged a new path to big profits and market dominance /
Mock, Dave.

The Qualcomm equationhow a fledgling Telecom company forged a new path to big profits and market dominance /[electronic resource] :Dave Mock. - New York :AMACOM American Management Association,2005. - xx, 266 p.

Includes bibliographical references and index.

Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s -- From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s -- Start of the cellular boom : the need for new commercial applications, 1980s -- Cellular goes digital : second-generation stirrings, late 1980s -- Disrupting the cellular status quo : Qualcomm goes to bat, 1989 -- Spreading the CDMA message : turning points, late 1989 -- New technology never sells itself : winning acceptance one demo at a time, 1989-1991 -- Creating a common interface : devising and testing, 1990-1991 -- Becoming a wireless standard : going the extra mile to acceptance, 1992-1993 -- Marketing in tandem with technology : building partnerships, 1993-1994 -- Wireless holy wars: trials by fire, 1994-1995 -- Make or break in personal communications services : the tide turns at last, 1995 -- Defining the core business : equipment manufacturer or technology developer? -- Developing an intellectual property business : establishing a firm foundation -- Fitting into the value chain : disseminating proprietary technology -- Tax collector or vital partner? Disseminating and protecting essential IP -- Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad -- Creating the future of wireless : working toward a smooth transition to 3G -- Stacking the deck with the best talent : building internal and external teams of innovators -- Remaining a technology leader : positioning for 3G and beyond.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Corporate Names:

568340
QUALCOMM Inc.
Subjects--Topical Terms:

568342
Code division multiple access.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HE7797.Q35 / M6 2005

Dewey Class. No.: 338.7/62138456

The Qualcomm equation = how a fledgling Telecom company forged a new path to big profits and market dominance /
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