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E-commerce in regional small to medi...
~
Vrazalic, Lejla.
E-commerce in regional small to medium enterprises
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
E-commerce in regional small to medium enterprises/ Robert MacGregor and Lejla Vrazalic, authors.
作者:
MacGregor, Robert C.,
其他作者:
Vrazalic, Lejla.
出版者:
Hershey, PA :Idea Group Pub., : c2007.,
面頁冊數:
xix, 407 p.
標題:
Strategic alliances (Business) -
電子資源:
Click to View
E-commerce in regional small to medium enterprises
MacGregor, Robert C.,1951-
E-commerce in regional small to medium enterprises
[electronic resource] /Robert MacGregor and Lejla Vrazalic, authors. - Hershey, PA :Idea Group Pub.,c2007. - xix, 407 p.
Includes bibliographical references and index.
"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subjects--Topical Terms:
560358
Strategic alliances (Business)
Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HF5548.32 / .M327 2007
Dewey Class. No.: 381/.142
E-commerce in regional small to medium enterprises
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Click to View
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