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Questionnaire design = how to plan, ...
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ProQuest (Firm)
Questionnaire design = how to plan, structure, and write survey material for effective market research /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Questionnaire design/ Ian Brace.
其他題名:
how to plan, structure, and write survey material for effective market research /
作者:
Brace, Ian,
出版者:
London ;Kogan Page, : 2004.,
面頁冊數:
xii, 289 p. :ill. :
標題:
Questionnaires - Methodology. -
電子資源:
Click to View
Questionnaire design = how to plan, structure, and write survey material for effective market research /
Brace, Ian,1949-
Questionnaire design
how to plan, structure, and write survey material for effective market research /[electronic resource] :Ian Brace. - London ;Kogan Page,2004. - xii, 289 p. :ill. - Market research in practice series. - Market research in practice series..
Includes bibliographical references (p. 277-280) and index.
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subjects--Topical Terms:
557571
Questionnaires
--Methodology.Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HF5415.3 / .B683 2004
Dewey Class. No.: 658.8/3
Questionnaire design = how to plan, structure, and write survey material for effective market research /
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