國立虎尾科技大學 |

Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy = A Neo-Institutional Public Relations Perspective /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy/ by Sarah Marschlich.
其他題名:	A Neo-Institutional Public Relations Perspective /
作者:	Marschlich, Sarah.
面頁冊數:	XVIII, 212 p. 5 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Organizational and Strategic Communication. -
電子資源:	https://doi.org/10.1007/978-3-658-36818-0
ISBN:	9783658368180

Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy = A Neo-Institutional Public Relations Perspective /
Marschlich, Sarah.

Corporate Diplomacy: How Multinational Corporations Gain Organizational LegitimacyA Neo-Institutional Public Relations Perspective /[electronic resource] :by Sarah Marschlich. - 1st ed. 2022. - XVIII, 212 p. 5 illus.online resource. - Organisationskommunikation, Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement,2524-3233. - Organisationskommunikation, Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement,.

1 Introduction -- 2 Conceptual Framework: Neo-Institutionalism, Legitimacy, and Public Relations -- 3 Corporate Diplomacy at the Intersection of Public Relations and Public Diplomacy -- 4 State of Research: Previous Findings on Corporate Diplomacy, the Media, and Organizational Legitimacy -- 5 Study Context: The Case of the UAE -- 6 Method -- 7 Results -- 8 Discussion -- 9 Conclusion.

Open Access

This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public. About the Author Dr. Sarah Marschlich is a senior research and teaching associate at the Department of Communication and Media Research (IKMZ), University of Zurich. Her research focuses on public relations, organizational communication, and companies' social and political responsibility communication. In particular, she is interested in investigating the role of the public sphere in constituting organizational perceptions by the public.

ISBN: 9783658368180

Standard No.: 10.1007/978-3-658-36818-0doiSubjects--Topical Terms:

1366391
Organizational and Strategic Communication.

LC Class. No.: HD59-59.6

Dewey Class. No.: 659.2

Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy = A Neo-Institutional Public Relations Perspective /
LDR:03269nam a22004215i 4500 001 1082624
003 DE-He213
005 20220830214844.0
007 cr nn 008mamaa
008 221228s2022 gw | s |||| 0|eng d
020 $a 9783658368180 $9 978-3-658-36818-0
024 7 $a 10.1007/978-3-658-36818-0 $2 doi
035 $a 978-3-658-36818-0
050 4 $a HD59-59.6
072 7 $a KJSP $2 bicssc
072 7 $a SOC052000 $2 bisacsh
072 7 $a KJSP $2 thema
082 0 4 $a 659.2 $2 23
100 1 $a Marschlich, Sarah. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1388364
245 1 0 $a Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy $h [electronic resource] : $b A Neo-Institutional Public Relations Perspective / $c by Sarah Marschlich.
250 $a 1st ed. 2022.
264 1 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer VS, $c 2022.
300 $a XVIII, 212 p. 5 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Organisationskommunikation, Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement, $x 2524-3233
505 0 $a 1 Introduction -- 2 Conceptual Framework: Neo-Institutionalism, Legitimacy, and Public Relations -- 3 Corporate Diplomacy at the Intersection of Public Relations and Public Diplomacy -- 4 State of Research: Previous Findings on Corporate Diplomacy, the Media, and Organizational Legitimacy -- 5 Study Context: The Case of the UAE -- 6 Method -- 7 Results -- 8 Discussion -- 9 Conclusion.
506 0 $a Open Access
520 $a This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public. About the Author Dr. Sarah Marschlich is a senior research and teaching associate at the Department of Communication and Media Research (IKMZ), University of Zurich. Her research focuses on public relations, organizational communication, and companies' social and political responsibility communication. In particular, she is interested in investigating the role of the public sphere in constituting organizational perceptions by the public.
650 2 4 $a Organizational and Strategic Communication. $3 1366391
650 2 4 $a Media Reception and Media Effects. $3 1365849
650 2 4 $a Media and Communication Methods. $3 1366116
650 2 4 $a Political Communication. $3 1021254
650 1 4 $a Public Relations. $3 1023006
650 0 $a Communication in organizations. $3 558139
650 0 $a Communication. $3 556422
650 0 $a Communication—Methodology. $3 1366115
650 0 $a Communication in politics. $3 556396
650 0 $a Diplomacy. $3 649593
650 0 $a Public relations. $3 557567
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783658368173
776 0 8 $i Printed edition: $z 9783658368197
830 0 $a Organisationskommunikation, Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement, $x 2524-3225 $3 1256983
856 4 0 $u https://doi.org/10.1007/978-3-658-36818-0
912 $a ZDB-2-LCM
912 $a ZDB-2-SXL
912 $a ZDB-2-SOB
950 $a Literature, Cultural and Media Studies (SpringerNature-41173)
950 $a Literature, Cultural and Media Studies (R0) (SpringerNature-43723)