國立虎尾科技大學 |

E-Commerce = Concepts, Principles, and Application /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	E-Commerce/ by Zheng Qin, Qinghong Shuai, Guolong Wang, Pu Zhang, Mengyu Cao, Mingshi Chen.
其他題名:	Concepts, Principles, and Application /
作者:	Qin, Zheng.
其他作者:	Shuai, Qinghong.
面頁冊數:	VIII, 424 p. 187 illus., 158 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Electronic commerce. -
電子資源:	https://doi.org/10.1007/978-981-19-6438-1
ISBN:	9789811964381

E-Commerce = Concepts, Principles, and Application /
Qin, Zheng.

E-CommerceConcepts, Principles, and Application /[electronic resource] :by Zheng Qin, Qinghong Shuai, Guolong Wang, Pu Zhang, Mengyu Cao, Mingshi Chen. - 1st ed. 2022. - VIII, 424 p. 187 illus., 158 illus. in color.online resource. - Advanced Studies in E-Commerce. - Advanced Studies in E-Commerce.

Chapter 1 Background of E-Commerce -- Chapter 2 Basic Concepts of E-Commerce -- Chapter 3 Basic Models of E-Commerce -- Chapter 4 Architecture of E-Commerce -- Chapter 5 Basic Principle of E-Commerce -- Chapter 6 Application and Case Study of E-Commerce.

This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce. This book has formed a theoretical system of e-commerce with a clear integration boundary. The introduction of the systematic theory is guided by the background of e-commerce, centered on the model of e-commerce, paved with the principles of e-commerce and integrated with the cutting-edge cases. This book defines the basic concepts, models and principle of e-commerce in the form of mathematical analysis and analyzes the basic theory of e-commerce from the perspective of mathematical model. This enables readers to form an abstract understanding of the connotation and extension of e-commerce. It establishes a knowledge system with the background of social ecology, engineering ecology and innovative ecology, taking the models of e-commerce as the core, the principles of e-commerce as the process, the architecture of e-commerce as the platform and the operation and management of e-commerce as the means to integrate the knowledge into application. This book uses case study to comprehensively analyze and apply the knowledge system involved in e-commerce, combining theoretical research with engineering research. Through this book, readers can systematically master all kinds of theories involved in e-commerce. This book aims at different professional and diverse reader groups. It can be used as the basic books for students of various e-commerce-related specialties.

ISBN: 9789811964381

Standard No.: 10.1007/978-981-19-6438-1doiSubjects--Topical Terms:

557942
Electronic commerce.

LC Class. No.: HF5548.32-.33

Dewey Class. No.: 381.142

E-Commerce = Concepts, Principles, and Application /
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