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Church Advertising, Public Relations and Marketing in Twentieth-Century America = Retailing Religion /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Church Advertising, Public Relations and Marketing in Twentieth-Century America/ by John C. Hardin.
其他題名:	Retailing Religion /
作者:	Hardin, John C.
面頁冊數:	XV, 391 p.online resource. :
Contained By:	Springer Nature eBook
標題:	Modern History. -
電子資源:	https://doi.org/10.1007/978-3-031-13044-1
ISBN:	9783031130441

Church Advertising, Public Relations and Marketing in Twentieth-Century America = Retailing Religion /
Hardin, John C.

Church Advertising, Public Relations and Marketing in Twentieth-Century AmericaRetailing Religion /[electronic resource] :by John C. Hardin. - 1st ed. 2022. - XV, 391 p.online resource. - Histories of the Sacred and Secular, 1700–2000,2946-336X. - Histories of the Sacred and Secular, 1700–2000,.

PART I: 1900-1919 -- 1. Brave New World -- PART II: 1920s & 1930s -- 2. A Love Affair with Business Management and Efficiency -- PART III: 1940s -- 3. Men with a Mission -- 4. Nothing So Secular It Cannot Be Sacred -- 5. The Customer is Always Right -- PART IV: 1950s -- 6. A Big Tent -- 7. A Rose by Any Other Name -- 8. Open All Summer, Splendid Music, Cool and Comfortable -- 9. Felt Needs -- PART V: 1960s -- 10. The Church of Tomorrow -- 11. Message or Method -- PART VI: 1970s -- 12. Losing My Religion -- 13. All the World’s a Stage -- PART VII: 1980s -- 14. Unchurched Harry, Hostile Harry, Curious Harry -- 15. The Things of God, The Things of Man -- PART VIII: 1990s -- 16. Megawatts, Megamarket, Megachurch -- 17. The Best of Times, The Worst of Times.

This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century. John C. Hardin holds a PhD in U.S. History from the University of Maryland, USA. He works at the intersection of culture and social change, drawing on his experience as a scholar, philanthropic leader, musician, and former pastor. .

ISBN: 9783031130441

Standard No.: 10.1007/978-3-031-13044-1doiSubjects--Topical Terms:

1104890
Modern History.

LC Class. No.: E171-183.9

Dewey Class. No.: 973

Church Advertising, Public Relations and Marketing in Twentieth-Century America = Retailing Religion /
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