國立虎尾科技大學 |

Commercialisation and Innovation Strategy in Small Firms = Learning to Manage Uncertainty /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Commercialisation and Innovation Strategy in Small Firms/ by Tim Mazzarol, Sophie Reboud, Delwyn Clark, Monique Moore, Peter Malone, Geoffrey N. Soutar.
其他題名:	Learning to Manage Uncertainty /
作者:	Mazzarol, Tim.
其他作者:	Soutar, Geoffrey N.
面頁冊數:	XXV, 488 p. 52 illus., 17 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Business and Management. -
電子資源:	https://doi.org/10.1007/978-981-19-2651-8
ISBN:	9789811926518

Commercialisation and Innovation Strategy in Small Firms = Learning to Manage Uncertainty /
Mazzarol, Tim.

Commercialisation and Innovation Strategy in Small FirmsLearning to Manage Uncertainty /[electronic resource] :by Tim Mazzarol, Sophie Reboud, Delwyn Clark, Monique Moore, Peter Malone, Geoffrey N. Soutar. - 1st ed. 2022. - XXV, 488 p. 52 illus., 17 illus. in color.online resource.

Chapter 1. Innovation and Commercialisation in Small Firms -- Chapter 2. Conceptual Foundations of the Book -- Chapter 3. The Decision to Innovate -- Chapter 4. Screening Opportunities -- Chapter 5. The Business Model and Innovation Strategy -- Chapter 6. Managing Uncertainty -- Chapter 7. Building Capabilities -- Chapter 8. Strategic Alliances for Commercialisation -- Chapter 9. Creating Isolating Mechanisms -- Chapter 10. Conclusions and Lessons Learnt.

This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and “best practice” models of NPD and commercialisation. The book uses case studies to analyse the relationship between entrepreneurial decision- making and commercialisation, and investigates how and why NPD and commercialisation decisions are made, which offers valuable insights from both a theoretical and applied perspective.

ISBN: 9789811926518

Standard No.: 10.1007/978-981-19-2651-8doiSubjects--Topical Terms:

934826
Business and Management.

LC Class. No.: HF4999.2-6182

Dewey Class. No.: 650

Commercialisation and Innovation Strategy in Small Firms = Learning to Manage Uncertainty /
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