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From Me to We = How Shared Value Can Turn Companies Into Engines of Change /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	From Me to We/ by Ricardo Ernst, Jerry Haar.
其他題名:	How Shared Value Can Turn Companies Into Engines of Change /
作者:	Ernst, Ricardo.
其他作者:	Haar, Jerry.
面頁冊數:	XVI, 209 p. 47 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	International Business. -
電子資源:	https://doi.org/10.1007/978-3-030-87424-7
ISBN:	9783030874247

From Me to We = How Shared Value Can Turn Companies Into Engines of Change /
Ernst, Ricardo.

From Me to WeHow Shared Value Can Turn Companies Into Engines of Change /[electronic resource] :by Ricardo Ernst, Jerry Haar. - 1st ed. 2022. - XVI, 209 p. 47 illus.online resource.

1: Introduction -- 2: The Quintet of M2W -- 3: Shareholders vs. Stakeholders -- 4: M2W and Globalization -- 5: M2W and Competitiveness -- 6: M2W and Government -- 7: Fair Trade as an Illustration -- 8: M2W and the Bottom of the Pyramid -- 9: M2W and the Multinational Firm -- 10: Implementing M2W in the Firm -- 11: Conclusion. .

Shared value is a management strategy in which companies find business opportunities in social problems. While philanthropy and CSR focus efforts focus on “giving back” or minimizing the harm business has on society, shared value focuses company leaders on maximizing the competitive value of solving social problems in new customers and markets, cost savings, talent retention, and more. This book takes the concept of shared value to the next level, with the concept of “Me to We” (also abbreviated as “M2W”) and discusses the current state of the business-environment-government relationship and shows how the shared value model can contribute to each entity. Citing real cases and examples from multiple industries, the authors show that shared value promotes shareholder interests while serving as a successful business strategy. Chapters explore the emerging phenomenon of shared value, the shareholder-stakeholder comparisons, the role of government in the stakeholder environment, shared value as it related to competitiveness, and operational issues such as implementation, communication, and leadership in their relationship to shared value. Readers will find useful strategies of Me to We and its implementation by firms that have become leaders in their market. They will receive ideas and insights into business strategies that will overshadow CSR activities as a differentiation or brand development strategy of the past. Featuring interviews with corporate executives offering their perspectives on shared value, this book will discuss shared value within the context of business and society, competitiveness, and globalization.

ISBN: 9783030874247

Standard No.: 10.1007/978-3-030-87424-7doiSubjects--Topical Terms:

1102083
International Business.

LC Class. No.: HD30.255

Dewey Class. No.: 658.4083

From Me to We = How Shared Value Can Turn Companies Into Engines of Change /
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