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Marketing and Smart Technologies = Proceedings of ICMarkTech 2021, Volume 1 /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing and Smart Technologies/ edited by José Luís Reis, Eduardo Parra López, Luiz Moutinho, José Paulo Marques dos Santos.
其他題名:	Proceedings of ICMarkTech 2021, Volume 1 /
其他作者:	Reis, José Luís.
面頁冊數:	XV, 735 p. 155 illus., 119 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Internet of things. -
電子資源:	https://doi.org/10.1007/978-981-16-9268-0
ISBN:	9789811692680

Marketing and Smart Technologies = Proceedings of ICMarkTech 2021, Volume 1 /
Marketing and Smart TechnologiesProceedings of ICMarkTech 2021, Volume 1 /[electronic resource] :edited by José Luís Reis, Eduardo Parra López, Luiz Moutinho, José Paulo Marques dos Santos. - 1st ed. 2022. - XV, 735 p. 155 illus., 119 illus. in color.online resource. - Smart Innovation, Systems and Technologies,2792190-3026 ;. - Smart Innovation, Systems and Technologies,37.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

ISBN: 9789811692680

Standard No.: 10.1007/978-981-16-9268-0doiSubjects--Topical Terms:

1023130
Internet of things.

LC Class. No.: TK5105.8857

Dewey Class. No.: 004.678

Marketing and Smart Technologies = Proceedings of ICMarkTech 2021, Volume 1 /
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