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Adoption and implementation of AI in customer relationship management
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Adoption and implementation of AI in customer relationship management/ Surabhi Singh.
其他作者:
Singh, Surabhi.
出版者:
Hershey, PA :Business Science Reference, : 2022,
面頁冊數:
1 online resource (xvii, 272 p.)
標題:
Artificial intelligence - Marketing applications. -
電子資源:
https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7959-6
ISBN:
9781799879619 (ebk.)
Adoption and implementation of AI in customer relationship management
Adoption and implementation of AI in customer relationship management
[electronic resource] /Surabhi Singh. - Hershey, PA :Business Science Reference,2022 - 1 online resource (xvii, 272 p.) - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..
Includes bibliographical references (p. 231-263) and index.
"The book covers major perspectives building on the available literature in the CRM domain while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the customer relationships for the organizations with the use of AI"--
ISBN: 9781799879619 (ebk.)
LCCN: 2021010753Subjects--Topical Terms:
1346017
Artificial intelligence
--Marketing applications.
LC Class. No.: HF5415.5 / .A35 2022
Dewey Class. No.: 658.8/12028563
Adoption and implementation of AI in customer relationship management
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https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7959-6
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