國立虎尾科技大學 |

Church advertising, public relations and marketing in Twentieth-century America = retailing religion /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Church advertising, public relations and marketing in Twentieth-century America/ by John C. Hardin.
其他題名:	retailing religion /
作者:	Hardin, John C.
出版者:	Cham :Springer International Publishing : : 2022.,
面頁冊數:	xv, 391 p. :ill., digital ; : 24 cm.;
Contained By:	Springer Nature eBook
標題:	Christianity - Economic aspects - 20th century. - United States -
電子資源:	https://doi.org/10.1007/978-3-031-13044-1
ISBN:	9783031130441

Church advertising, public relations and marketing in Twentieth-century America = retailing religion /
Hardin, John C.

Church advertising, public relations and marketing in Twentieth-century Americaretailing religion /[electronic resource] :by John C. Hardin. - Cham :Springer International Publishing :2022. - xv, 391 p. :ill., digital ;24 cm. - Histories of the sacred and secular, 1700-2000,2946-336X. - Histories of the sacred and secular, 1700-2000..

PART I: 1900-1919 -- 1. Brave New World -- PART II: 1920s & 1930s -- 2. A Love Affair with Business Management and Efficiency -- PART III: 1940s -- 3. Men with a Mission -- 4. Nothing So Secular It Cannot Be Sacred -- 5. The Customer is Always Right -- PART IV: 1950s -- 6. A Big Tent -- 7. A Rose by Any Other Name -- 8. Open All Summer, Splendid Music, Cool and Comfortable -- 9. Felt Needs -- PART V: 1960s -- 10. The Church of Tomorrow -- 11. Message or Method -- PART VI: 1970s -- 12. Losing My Religion -- 13. All the World's a Stage -- PART VII: 1980s -- 14. Unchurched Harry, Hostile Harry, Curious Harry -- 15. The Things of God, The Things of Man -- PART VIII: 1990s -- 16. Megawatts, Megamarket, Megachurch -- 17. The Best of Times, The Worst of Times.

This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity's most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century. John C. Hardin holds a PhD in U.S. History from the University of Maryland, USA. He works at the intersection of culture and social change, drawing on his experience as a scholar, philanthropic leader, musician, and former pastor.

ISBN: 9783031130441

Standard No.: 10.1007/978-3-031-13044-1doiSubjects--Topical Terms:

1408081
Christianity
--Economic aspects--United States--20th century.

LC Class. No.: BV652.23

Dewey Class. No.: 254.4

Church advertising, public relations and marketing in Twentieth-century America = retailing religion /
LDR:02750nam a2200337 a 4500 001 1097854
003 DE-He213
005 20221214061650.0
006 m d
007 cr nn 008maaau
008 230419s2022 sz s 0 eng d
020 $a 9783031130441 $q (electronic bk.)
020 $a 9783031130434 $q (paper)
024 7 $a 10.1007/978-3-031-13044-1 $2 doi
035 $a 978-3-031-13044-1
040 $a GP $c GP
041 0 $a eng
050 4 $a BV652.23
072 7 $a HBJK $2 bicssc
072 7 $a HIS036000 $2 bisacsh
072 7 $a NHK $2 thema
082 0 4 $a 254.4 $2 23
090 $a BV652.23 $b .H262 2022
100 1 $a Hardin, John C. $e author. $3 1393168
245 1 0 $a Church advertising, public relations and marketing in Twentieth-century America $h [electronic resource] : $b retailing religion / $c by John C. Hardin.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2022.
300 $a xv, 391 p. : $b ill., digital ; $c 24 cm.
490 1 $a Histories of the sacred and secular, 1700-2000, $x 2946-336X
505 0 $a PART I: 1900-1919 -- 1. Brave New World -- PART II: 1920s & 1930s -- 2. A Love Affair with Business Management and Efficiency -- PART III: 1940s -- 3. Men with a Mission -- 4. Nothing So Secular It Cannot Be Sacred -- 5. The Customer is Always Right -- PART IV: 1950s -- 6. A Big Tent -- 7. A Rose by Any Other Name -- 8. Open All Summer, Splendid Music, Cool and Comfortable -- 9. Felt Needs -- PART V: 1960s -- 10. The Church of Tomorrow -- 11. Message or Method -- PART VI: 1970s -- 12. Losing My Religion -- 13. All the World's a Stage -- PART VII: 1980s -- 14. Unchurched Harry, Hostile Harry, Curious Harry -- 15. The Things of God, The Things of Man -- PART VIII: 1990s -- 16. Megawatts, Megamarket, Megachurch -- 17. The Best of Times, The Worst of Times.
520 $a This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity's most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century. John C. Hardin holds a PhD in U.S. History from the University of Maryland, USA. He works at the intersection of culture and social change, drawing on his experience as a scholar, philanthropic leader, musician, and former pastor.
650 0 $a Christianity $x Economic aspects $z United States $x History $y 20th century. $3 1408081
650 0 $a Church marketing $z United States $x History $y 20th century. $3 1408080
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
830 0 $a Histories of the sacred and secular, 1700-2000. $3 1005524
856 4 0 $u https://doi.org/10.1007/978-3-031-13044-1
950 $a History (SpringerNature-41172)