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Integrated marketing communications for public policy = perspectives from the World's largest employment guarantee program mgnrega /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Integrated marketing communications for public policy/ by Shriram Kadia.
Reminder of title:	perspectives from the World's largest employment guarantee program mgnrega /
Author:	Kadia, Shriram.
Published:	Singapore :Springer Nature Singapore : : 2022.,
Description:	xxiii, 136 p. :ill. (some col.), digital ; : 24 cm.;
Contained By:	Springer Nature eBook
Subject:	Communication in public administration. -
Online resource:	https://doi.org/10.1007/978-981-19-5118-3
ISBN:	9789811951183

Integrated marketing communications for public policy = perspectives from the World's largest employment guarantee program mgnrega /
Kadia, Shriram.

Integrated marketing communications for public policyperspectives from the World's largest employment guarantee program mgnrega /[electronic resource] :by Shriram Kadia. - Singapore :Springer Nature Singapore :2022. - xxiii, 136 p. :ill. (some col.), digital ;24 cm.

Chapter I: Influence of IMC on Contemporary Communication Dissemination -- Chapter II: Integration of IMC and Public Policy: A Historical Overview -- Chapter III: IMC's Influence on Public Policy Schemes in India -- Chapter IV: MGNREGA: The World's Largest Employment Guarantee Program -- Chapter V: Role of IMC in MGNREGA's Communication Dissemination -- Chapter VI: IMC's Influence on Social Protection Programs of Developing Nations and Futuristic Perspectives.

This book is based on detailed empirical research conducted to analyse the communication dissemination approach applied to the world's largest employment guarantee program MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act) To uncover the insights, perspectives and understanding of the program, more than 30 villages in Western parts of India were visited and more than 400 MGNREGA beneficiaries were contacted personally by the author. The book connects the two concepts of Integrated Marketing Communications (IMC) and Public Policy and highlights the importance of using the IMC tools for a meaningful and comprehensible communication dissemination strategies and campaigns. A global overview of public policy dissemination approaches adopted by federal governments in Brazil, Niger, Philippines, Indonesia, Pakistan, Bangladesh, South Africa, and Kenya have been presented to sensitize the readers with the communication dissemination strategies used at the global level. The book presents and discusses a conceptual framework for the ideal public policy communication initiatives and highlights the apt communications vehicles for the illiterate, vulnerable and marginalized beneficiaries. Dr. Shriram Kadia is Canada based integrated marketing communications and digital marketing professional with more than 17 years of industry and academia experience. He holds a PhD in Management, and his research and teaching interests revolve around marketing communications, digital marketing, rural marketing, public policy, and rural development. Dr. Kadia has taught graduate and undergraduate level courses at reputed universities and colleges across the world. Prior to joining academia, he worked with Dentsu and Ogilvy, taking care of branding, advertising, and digital marketing initiatives.

ISBN: 9789811951183

Standard No.: 10.1007/978-981-19-5118-3doiSubjects--Corporate Names:

1011776
National Rural Employment Guarantee Scheme (India)
--Corrupt practices.Subjects--Topical Terms:

570930
Communication in public administration.

LC Class. No.: JQ769.5.C54

Dewey Class. No.: 352.3840954

Integrated marketing communications for public policy = perspectives from the World's largest employment guarantee program mgnrega /
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