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Online fundraisers = targeted planning and successful implementation /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Online fundraisers/ by Sonja Harken, Martin Hodsman.
其他題名:	targeted planning and successful implementation /
作者:	Harken, Sonja.
其他作者:	Hodsman, Martin.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2022.,
面頁冊數:	xv, 121 p. :ill., digital ; : 24 cm.;
Contained By:	Springer Nature eBook
標題:	Electronic fund raising. -
電子資源:	https://doi.org/10.1007/978-3-658-38829-4
ISBN:	9783658388294

Online fundraisers = targeted planning and successful implementation /
Harken, Sonja.

Online fundraiserstargeted planning and successful implementation /[electronic resource] :by Sonja Harken, Martin Hodsman. - Wiesbaden :Springer Fachmedien Wiesbaden :2022. - xv, 121 p. :ill., digital ;24 cm.

What are online fundraisers - A definition -- Online fundraisers - An empirical overview -- The right marketing mix for online fundraisers -- Support and retention through tailored targeting -- Management of online fundraisers -- What is the potential of online fundraisers?.

ISBN: 9783658388294

Standard No.: 10.1007/978-3-658-38829-4doiSubjects--Topical Terms:

1162048
Electronic fund raising.

LC Class. No.: HG177

Dewey Class. No.: 658.15224

Online fundraisers = targeted planning and successful implementation /
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