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Sustainability as a Differentiating Factor of Wine Producing Regions as Destinations for Eastern European and Central Asian Visitors.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Sustainability as a Differentiating Factor of Wine Producing Regions as Destinations for Eastern European and Central Asian Visitors./
Author:	Volosnikova, Xeniya.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	54 p.
Notes:	Source: Dissertations Abstracts International, Volume: 84-01, Section: B.
Contained By:	Dissertations Abstracts International84-01B.
Subject:	Internships. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29139353
ISBN:	9798835530625

Sustainability as a Differentiating Factor of Wine Producing Regions as Destinations for Eastern European and Central Asian Visitors.
Volosnikova, Xeniya.

Sustainability as a Differentiating Factor of Wine Producing Regions as Destinations for Eastern European and Central Asian Visitors. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 54 p.

Source: Dissertations Abstracts International, Volume: 84-01, Section: B.

Thesis (Master's)--Universidade do Porto (Portugal), 2021.

This item must not be sold to any third party vendors.

The thesis is focused on studying and measuring the effect of sustainability communication in wine tourism in the tourism markets that are usually not seen as the primary target markets in terms of sustainability awareness, but represent a potentially new and growing segment of tourists according to the UNWTO. Its goal is not to measure the knowledge and purchasing frequency of the wines that fall under one of the categories that are considered sustainable (organic, biodynamic, high environmental value), but rather research the existing communication on sustainable tourism and its application to wine tourism.The thesis is complemented by two surveys, first of them is carried out among the tourists from the Eastern European and Central Asian markets (precisely Russia, Ukraine, Belarus, Kazakhstan) that are considered less sustainability aware and minded compared to more developed European and Northern American markets. The second survey is carried out among the wine producers, tourism organizations, travel agencies, hospitality businesses based in Austria, who welcome the incoming international tourists.The main objective of this thesis is to study, taking into consideration the previous research on sustainability, sustainable tourism, and communication, what is the influence of sustainably focused promotion and communication of wine regions and the sustainable certification together with communication on travel choices made by the tourists. Special attention in the thesis surveys’ results interpretation and discussion would be dedicated to the possibility of practical application of sustainable communication such as creating awareness, loyalty, and willingness to pay.

ISBN: 9798835530625Subjects--Topical Terms:

1413484
Internships.

Sustainability as a Differentiating Factor of Wine Producing Regions as Destinations for Eastern European and Central Asian Visitors.
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520 $a The thesis is focused on studying and measuring the effect of sustainability communication in wine tourism in the tourism markets that are usually not seen as the primary target markets in terms of sustainability awareness, but represent a potentially new and growing segment of tourists according to the UNWTO. Its goal is not to measure the knowledge and purchasing frequency of the wines that fall under one of the categories that are considered sustainable (organic, biodynamic, high environmental value), but rather research the existing communication on sustainable tourism and its application to wine tourism.The thesis is complemented by two surveys, first of them is carried out among the tourists from the Eastern European and Central Asian markets (precisely Russia, Ukraine, Belarus, Kazakhstan) that are considered less sustainability aware and minded compared to more developed European and Northern American markets. The second survey is carried out among the wine producers, tourism organizations, travel agencies, hospitality businesses based in Austria, who welcome the incoming international tourists.The main objective of this thesis is to study, taking into consideration the previous research on sustainability, sustainable tourism, and communication, what is the influence of sustainably focused promotion and communication of wine regions and the sustainable certification together with communication on travel choices made by the tourists. Special attention in the thesis surveys’ results interpretation and discussion would be dedicated to the possibility of practical application of sustainable communication such as creating awareness, loyalty, and willingness to pay.
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