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Critical issues in tourism co-creation /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Critical issues in tourism co-creation // edited by Giang Thi Phi and Dianne Dredge.
其他作者:	Dredge, Dianne.
出版者:	London ;Routledge, : c2022.,
面頁冊數:	vii, 107 p. :ill. ; : 29 cm.;
標題:	Customer relations. -
ISBN:	0367761793

Critical issues in tourism co-creation /
Critical issues in tourism co-creation /edited by Giang Thi Phi and Dianne Dredge. - London ;Routledge,c2022. - vii, 107 p. :ill. ;29 cm.

Includes bibliographical references and index.

Introduction : Critical issues in tourism co-creation / Giang T. Phi and Dianne Dredge -- Collaborative tourism-making: an interdisciplinary review of co-creation and a future research agenda / Giang T. Phi and Dianne Dredge -- Wildlife tourism through the co-creation lens / Giovanna Bertella, M. Fumagalli, V. Williams-Grey -- Co-creating knowledge in tourism research using the Ketso method -- Yana Wengel, Alison McIntosh, Cheryl Cockburn-Wootten -- Co-creating an integrated curriculum alongside community partners: a creative analytic approach / Karla Boluk, Meghan Muldoon, Corey Johnson -- Student living labs as innovation arenas for sustainable tourism / Eva Maria Jernsand -- 'Dig where you stand': values-based co-creation through improvisation / Jose?-Carlos Garci?a-Rosell, Minni Haanpa?a?, Jenny Janhunen -- The co-creation of diverse values and paradigms in small values-based tourism firms / Lucia Tomassini -- The changing face of the tour guide: one-way communicator to choreographer to co-creator of the tourist experience / Betty Weiler and Rosemary Black.

"Co-creation is fast becoming a buzz word in tourism. Traditional approaches to value creation in tourism suggest that operators and suppliers produce goods and services which are consumed by tourists. The value produced is usually measured in economic terms. Co-creation challenges these assumptions, arguing that tourism producers and consumers co-create value together and that this value is more diverse than just economic value. Technologies underpinning social media, ratings and review tools and e-commerce are facilitating the creation of diverse values, and have been responsible for driving innovation in, for example, new business models such as the collaborative economy. Social, environmental, emotional, reputational and other kinds of value may also be produced, and a wide range of stakeholders, not just producers or consumers, might also benefit from the value co-creation process. This edited volume seeks to go beyond the dominant business/management/marketing perspectives that focus on the co-creation of market value and innovation, to excavate complex and critical episodes of co-creation in tourism. By engaging authors from both the academy and beyond, it explores the rich historical linage of co-creation and its contemporary practices. The chapters in this book were originally published in Tourism Recreation Research."--Provided by publisher

ISBN: 0367761793

Nat. Bib. No.: GBC179203bnb

Nat. Bib. Agency Control No.: 020201225UkSubjects--Topical Terms:

560399
Customer relations.

LC Class. No.: G155.A1 / C744 2022

Dewey Class. No.: 338.4791

Critical issues in tourism co-creation /
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245 0 0 $a Critical issues in tourism co-creation / $c edited by Giang Thi Phi and Dianne Dredge.
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300 $a vii, 107 p. : $b ill. ; $c 29 cm.
504 $a Includes bibliographical references and index.
505 0 # $a Introduction : Critical issues in tourism co-creation / Giang T. Phi and Dianne Dredge -- Collaborative tourism-making: an interdisciplinary review of co-creation and a future research agenda / Giang T. Phi and Dianne Dredge -- Wildlife tourism through the co-creation lens / Giovanna Bertella, M. Fumagalli, V. Williams-Grey -- Co-creating knowledge in tourism research using the Ketso method -- Yana Wengel, Alison McIntosh, Cheryl Cockburn-Wootten -- Co-creating an integrated curriculum alongside community partners: a creative analytic approach / Karla Boluk, Meghan Muldoon, Corey Johnson -- Student living labs as innovation arenas for sustainable tourism / Eva Maria Jernsand -- 'Dig where you stand': values-based co-creation through improvisation / Jose?-Carlos Garci?a-Rosell, Minni Haanpa?a?, Jenny Janhunen -- The co-creation of diverse values and paradigms in small values-based tourism firms / Lucia Tomassini -- The changing face of the tour guide: one-way communicator to choreographer to co-creator of the tourist experience / Betty Weiler and Rosemary Black.
520 # $a "Co-creation is fast becoming a buzz word in tourism. Traditional approaches to value creation in tourism suggest that operators and suppliers produce goods and services which are consumed by tourists. The value produced is usually measured in economic terms. Co-creation challenges these assumptions, arguing that tourism producers and consumers co-create value together and that this value is more diverse than just economic value. Technologies underpinning social media, ratings and review tools and e-commerce are facilitating the creation of diverse values, and have been responsible for driving innovation in, for example, new business models such as the collaborative economy. Social, environmental, emotional, reputational and other kinds of value may also be produced, and a wide range of stakeholders, not just producers or consumers, might also benefit from the value co-creation process. This edited volume seeks to go beyond the dominant business/management/marketing perspectives that focus on the co-creation of market value and innovation, to excavate complex and critical episodes of co-creation in tourism. By engaging authors from both the academy and beyond, it explores the rich historical linage of co-creation and its contemporary practices. The chapters in this book were originally published in Tourism Recreation Research."--Provided by publisher
650 # 0 $a Customer relations. $3 560399
650 # 0 $a Culture and tourism. $3 562449
650 # 0 $a Tourism. $3 558888
700 1 # $a Dredge, Dianne. $3 599900
700 1 # $a Phi, Giang Thi. $3 1414322