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Public relations and advertising theories = concepts and practices /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Public relations and advertising theories/ edited by B. Oğuz Aydın, Emine Șahin, Özlem Duğan.
其他題名:
concepts and practices /
其他作者:
Duğan, Özlem.
出版者:
Berlin :Peter Lang, : 2018.,
面頁冊數:
423 p. :ill., digital ; : 21 cm.;
標題:
Comparative advertising. -
電子資源:
https://www.peterlang.com/search?searchstring=9783631766798
ISBN:
9783631766798
Public relations and advertising theories = concepts and practices /
Public relations and advertising theories
concepts and practices /[electronic resource] :edited by B. Oğuz Aydın, Emine Șahin, Özlem Duğan. - Berlin :Peter Lang,2018. - 423 p. :ill., digital ;21 cm.
Includes bibliographical references.
ISBN: 9783631766798Subjects--Topical Terms:
1426886
Comparative advertising.
LC Class. No.: HD59 / .P83 2018
Dewey Class. No.: 659.2
Public relations and advertising theories = concepts and practices /
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https://www.peterlang.com/search?searchstring=9783631766798
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