| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Personality not included/ Rohit Bhargava. |
| Reminder of title: |
why companies lose their authenticity--and how great brands get it back / |
| Author: |
Bhargava, Rohit. |
| Published: |
New York :McGraw-Hill, : c2008., |
| Description: |
xiv, 300 p. :ill. : |
| Subject: |
Branding (Marketing). - |
| Online resource: |
Click for full text (McGrawHill) |
| ISBN: |
9780071545211 (alk. paper) |