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Affective capitalism = for a critique of the political economy of affect /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Affective capitalism/ by Hangwoo Lee.
Reminder of title:	for a critique of the political economy of affect /
Author:	Lee, Hangwoo.
Published:	Singapore :Springer Nature Singapore : : 2023.,
Description:	xvii, 271 p. :ill. (some col.), digital ; : 24 cm.;
Contained By:	Springer Nature eBook
Subject:	Capitalism - Philosophy. -
Online resource:	https://doi.org/10.1007/978-981-99-8174-8
ISBN:	9789819981748

Affective capitalism = for a critique of the political economy of affect /
Lee, Hangwoo.

Affective capitalismfor a critique of the political economy of affect /[electronic resource] :by Hangwoo Lee. - Singapore :Springer Nature Singapore :2023. - xvii, 271 p. :ill. (some col.), digital ;24 cm.

Chapter 1: Introduction -- Chapter 2: Affect and Capital: Discourse, General Intellect and Affective Capitalism -- Chapter 3: Algorithms and Big Data: Surplus Value of Codes and Flows -- Chapter 4: Affect and Neuromarketing: The Affective Economy of Molecular Enslavement -- Chapter 5: Tarde, Affect and Network Effect of Social Media -- Chapter 6: Algorithm and Affective Politics of Molecular Traversal: The Free Software -- Chapter 7: From Cloud to Crowd, again: Restoring Points of the Peer-to-Peer and Decentralized Internet -- Chapter 8: The Digital Democracy of Blockchain: Beyond Libertarianism to Commonism -- Chapter 9: Digital Rent and Universal Basic Income: The Social Distribution of 'User Created Value' -- Chapter 10: From Structure to Affect: Molecular Sociology of Becoming.

Drawing on Tarde's and Deleuze's monadology, this book investigates the affective turn of contemporary capitalism. The concept of affect provides critical insight to overcome the limitations of social constructivism and cognitive capitalism. Affective capitalism transforms the population's everyday bodily experiences into quantitative metrics that can be observed, measured, and processed on a non-conscious register, turning them into dividuals prepared to react and be affected by specific information at a given moment. In an era where social wealth increasingly relies on the 'social factory,' algorithms and big data constitute the living labor beyond employment. This book argues that affect also holds a potential for dismantling today's real subsumption of life by capital. The network effect, mostly actualized as a company's market capitalization, is constantly traversed by the molecular becoming of affect, leading to new assemblages, such as free software movement, decentralized platforms, peer-to-peer networking, blockchain, and universal basic income. Hangwoo Lee is a Professor of Sociology at Chungbuk National University, South Korea. He is the author of Affective Capitalism and The Compensation for Free Labor (in Korean, 2017, Hanul Academy), The Conservative's Excess of Ideology, The Progressive's Paucity of Politics (in Korean, 2016, CBNU Press), and Sociology of Clicks (in Korean, 2013, Imagine)

ISBN: 9789819981748

Standard No.: 10.1007/978-981-99-8174-8doiSubjects--Topical Terms:

925698
Capitalism
--Philosophy.

LC Class. No.: HB501

Dewey Class. No.: 306.342

Affective capitalism = for a critique of the political economy of affect /
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520 $a Drawing on Tarde's and Deleuze's monadology, this book investigates the affective turn of contemporary capitalism. The concept of affect provides critical insight to overcome the limitations of social constructivism and cognitive capitalism. Affective capitalism transforms the population's everyday bodily experiences into quantitative metrics that can be observed, measured, and processed on a non-conscious register, turning them into dividuals prepared to react and be affected by specific information at a given moment. In an era where social wealth increasingly relies on the 'social factory,' algorithms and big data constitute the living labor beyond employment. This book argues that affect also holds a potential for dismantling today's real subsumption of life by capital. The network effect, mostly actualized as a company's market capitalization, is constantly traversed by the molecular becoming of affect, leading to new assemblages, such as free software movement, decentralized platforms, peer-to-peer networking, blockchain, and universal basic income. Hangwoo Lee is a Professor of Sociology at Chungbuk National University, South Korea. He is the author of Affective Capitalism and The Compensation for Free Labor (in Korean, 2017, Hanul Academy), The Conservative's Excess of Ideology, The Progressive's Paucity of Politics (in Korean, 2016, CBNU Press), and Sociology of Clicks (in Korean, 2013, Imagine)
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