國立虎尾科技大學 |

Affective capitalism = for a critique of the political economy of affect /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Affective capitalism/ by Hangwoo Lee.
其他題名:	for a critique of the political economy of affect /
作者:	Lee, Hangwoo.
出版者:	Singapore :Springer Nature Singapore : : 2023.,
面頁冊數:	xvii, 271 p. :ill. (some col.), digital ; : 24 cm.;
Contained By:	Springer Nature eBook
標題:	Capitalism - Philosophy. -
電子資源:	https://doi.org/10.1007/978-981-99-8174-8
ISBN:	9789819981748

Affective capitalism = for a critique of the political economy of affect /
Lee, Hangwoo.

Affective capitalismfor a critique of the political economy of affect /[electronic resource] :by Hangwoo Lee. - Singapore :Springer Nature Singapore :2023. - xvii, 271 p. :ill. (some col.), digital ;24 cm.

Chapter 1: Introduction -- Chapter 2: Affect and Capital: Discourse, General Intellect and Affective Capitalism -- Chapter 3: Algorithms and Big Data: Surplus Value of Codes and Flows -- Chapter 4: Affect and Neuromarketing: The Affective Economy of Molecular Enslavement -- Chapter 5: Tarde, Affect and Network Effect of Social Media -- Chapter 6: Algorithm and Affective Politics of Molecular Traversal: The Free Software -- Chapter 7: From Cloud to Crowd, again: Restoring Points of the Peer-to-Peer and Decentralized Internet -- Chapter 8: The Digital Democracy of Blockchain: Beyond Libertarianism to Commonism -- Chapter 9: Digital Rent and Universal Basic Income: The Social Distribution of 'User Created Value' -- Chapter 10: From Structure to Affect: Molecular Sociology of Becoming.

Drawing on Tarde's and Deleuze's monadology, this book investigates the affective turn of contemporary capitalism. The concept of affect provides critical insight to overcome the limitations of social constructivism and cognitive capitalism. Affective capitalism transforms the population's everyday bodily experiences into quantitative metrics that can be observed, measured, and processed on a non-conscious register, turning them into dividuals prepared to react and be affected by specific information at a given moment. In an era where social wealth increasingly relies on the 'social factory,' algorithms and big data constitute the living labor beyond employment. This book argues that affect also holds a potential for dismantling today's real subsumption of life by capital. The network effect, mostly actualized as a company's market capitalization, is constantly traversed by the molecular becoming of affect, leading to new assemblages, such as free software movement, decentralized platforms, peer-to-peer networking, blockchain, and universal basic income. Hangwoo Lee is a Professor of Sociology at Chungbuk National University, South Korea. He is the author of Affective Capitalism and The Compensation for Free Labor (in Korean, 2017, Hanul Academy), The Conservative's Excess of Ideology, The Progressive's Paucity of Politics (in Korean, 2016, CBNU Press), and Sociology of Clicks (in Korean, 2013, Imagine)

ISBN: 9789819981748

Standard No.: 10.1007/978-981-99-8174-8doiSubjects--Topical Terms:

925698
Capitalism
--Philosophy.

LC Class. No.: HB501

Dewey Class. No.: 306.342

Affective capitalism = for a critique of the political economy of affect /
LDR:03216nam a2200325 a 4500 001 1120280
003 DE-He213
005 20231226090716.0
006 m d
007 cr nn 008maaau
008 240612s2023 si s 0 eng d
020 $a 9789819981748 $q (electronic bk.)
020 $a 9789819981731 $q (paper)
024 7 $a 10.1007/978-981-99-8174-8 $2 doi
035 $a 978-981-99-8174-8
040 $a GP $c GP
041 0 $a eng
050 4 $a HB501
072 7 $a KCP $2 bicssc
072 7 $a POL023000 $2 bisacsh
072 7 $a KCP $2 thema
082 0 4 $a 306.342 $2 23
090 $a HB501 $b .L477 2023
100 1 $a Lee, Hangwoo. $3 1435447
245 1 0 $a Affective capitalism $h [electronic resource] : $b for a critique of the political economy of affect / $c by Hangwoo Lee.
260 $a Singapore : $c 2023. $b Springer Nature Singapore : $b Imprint: Palgrave Macmillan,
300 $a xvii, 271 p. : $b ill. (some col.), digital ; $c 24 cm.
505 0 $a Chapter 1: Introduction -- Chapter 2: Affect and Capital: Discourse, General Intellect and Affective Capitalism -- Chapter 3: Algorithms and Big Data: Surplus Value of Codes and Flows -- Chapter 4: Affect and Neuromarketing: The Affective Economy of Molecular Enslavement -- Chapter 5: Tarde, Affect and Network Effect of Social Media -- Chapter 6: Algorithm and Affective Politics of Molecular Traversal: The Free Software -- Chapter 7: From Cloud to Crowd, again: Restoring Points of the Peer-to-Peer and Decentralized Internet -- Chapter 8: The Digital Democracy of Blockchain: Beyond Libertarianism to Commonism -- Chapter 9: Digital Rent and Universal Basic Income: The Social Distribution of 'User Created Value' -- Chapter 10: From Structure to Affect: Molecular Sociology of Becoming.
520 $a Drawing on Tarde's and Deleuze's monadology, this book investigates the affective turn of contemporary capitalism. The concept of affect provides critical insight to overcome the limitations of social constructivism and cognitive capitalism. Affective capitalism transforms the population's everyday bodily experiences into quantitative metrics that can be observed, measured, and processed on a non-conscious register, turning them into dividuals prepared to react and be affected by specific information at a given moment. In an era where social wealth increasingly relies on the 'social factory,' algorithms and big data constitute the living labor beyond employment. This book argues that affect also holds a potential for dismantling today's real subsumption of life by capital. The network effect, mostly actualized as a company's market capitalization, is constantly traversed by the molecular becoming of affect, leading to new assemblages, such as free software movement, decentralized platforms, peer-to-peer networking, blockchain, and universal basic income. Hangwoo Lee is a Professor of Sociology at Chungbuk National University, South Korea. He is the author of Affective Capitalism and The Compensation for Free Labor (in Korean, 2017, Hanul Academy), The Conservative's Excess of Ideology, The Progressive's Paucity of Politics (in Korean, 2016, CBNU Press), and Sociology of Clicks (in Korean, 2013, Imagine)
650 0 $a Capitalism $x Philosophy. $3 925698
650 1 4 $a Political Economy and Economic Systems. $3 1365787
650 2 4 $a Economic Sociology. $3 1366281
650 2 4 $a Emotion. $3 1105328
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-981-99-8174-8
950 $a Economics and Finance (SpringerNature-41170)