國立虎尾科技大學 |

The economic regulation of broadcasting markets : = evolving technology and the challenges for policy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The economic regulation of broadcasting markets :/ edited by Paul Seabright and Jürgen von Hagen.
其他題名:	evolving technology and the challenges for policy /
其他作者:	Hagen, Jürgen von,
面頁冊數:	1 online resource (xii, 356 pages) :digital, PDF file(s). :
附註:	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
標題:	Broadcasting - Economic aspects. -
電子資源:	https://doi.org/10.1017/CBO9780511611124
ISBN:	9780511611124 (ebook)

The economic regulation of broadcasting markets : = evolving technology and the challenges for policy /
The economic regulation of broadcasting markets :evolving technology and the challenges for policy /edited by Paul Seabright and Jürgen von Hagen. - 1 online resource (xii, 356 pages) :digital, PDF file(s).

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

Introduction: The future of economic regulation in broadcasting markets / Jürgen von Hagen and Paul Seabright -- Technological and regulatory developments in broadcasting : an overview / Colin Rowat -- Competition and market power in broadcasting : where are the rents? / Paul Seabright and Helen Weeds -- Public service broadcasting in the digital world / Mark Armstrong and Helen Weeds --Regulation for pluralism in media markets / Michele Polo -- Regulation of television advertising / Simon P. Anderson -- Market definition in printed media industries : theory, practice and lessons for broadcasting / Elena Argentesi and Marc Ivaldi -- Policymaking and policy trade-offs : broadcast media regulation in the United States / Peter J. Alexander and Keith Brown -- The European Union / Pierre Buigues and Valérie Rabassa -- Competition policy and sector-specific economic media regulation : and never the twain shall meet / Einar Hope.

New technology is revolutionizing broadcasting markets. As the cost of bandwidth processing and delivery fall, information-intensive services that once bore little economic relationship to each other are now increasingly related as substitutes or complements. Television, newspapers, telecoms and the internet compete ever more fiercely for audience attention. At the same time, digital encoding makes it possible to charge prices for content that had previously been broadcast for free. This is creating new markets where none existed before. How should public policy respond? Will competition lead to better services, higher quality and more consumer choice - or to a proliferation of low-quality channels? Will it lead to dominance of the market by a few powerful media conglomerates? Using the insights of modern microeconomics, this book provides a state-of-the-art analysis of these and other issues by investigating the power of regulation to shape and control broadcasting markets.

ISBN: 9780511611124 (ebook)Subjects--Topical Terms:

1440572
Broadcasting
--Economic aspects.

LC Class. No.: HE8689.4 / .E26 2007

Dewey Class. No.: 384.54

The economic regulation of broadcasting markets : = evolving technology and the challenges for policy /
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