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Evaluating campaign quality : = can the electoral process be improved? /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Evaluating campaign quality :/ L. Sandy Maisel, Darrell M. West, Brett M. Clifton.
Reminder of title:	can the electoral process be improved? /
Author:	Maisel, Louis Sandy,
other author:	West, Darrell M.,
Description:	1 online resource (xiv, 155 pages) :digital, PDF file(s). :
Notes:	Title from publisher's bibliographic system (viewed on 08 Oct 2015).
Subject:	Political campaigns - United States. -
Online resource:	https://doi.org/10.1017/CBO9780511611209
ISBN:	9780511611209 (ebook)

Evaluating campaign quality : = can the electoral process be improved? /
Maisel, Louis Sandy,1945-

Evaluating campaign quality :can the electoral process be improved? /L. Sandy Maisel, Darrell M. West, Brett M. Clifton. - 1 online resource (xiv, 155 pages) :digital, PDF file(s). - Communication, society and politics. - Communication, society and politics..

Title from publisher's bibliographic system (viewed on 08 Oct 2015).

Preface -- Campaign reformers: optimists, skeptics, and rejectionists -- Dissemination of campaign practices -- Impact on campaign conduct -- Impact on campaign discourse -- Impact on public perceptions -- Improving the system -- Appendices: A. Data and methodology -- B. Public opinion survey -- C. Consultant survey -- Focus group protocol.

For a number of years, voters and academic observers have been dissatisfied with a number of elements of American campaigns. Contemporary races are seen as too negative, too superficial, and too unfair or misleading. Based on these complaints, a variety of reform organizations have targeted millions of dollars to improve the situation. Through their efforts and those within the academic community, a wide range of reform initiatives have been undertaken, such as voluntary codes of conduct, industry self-regulation, certificate programs, tougher ethics rules for consultants, and the encouragement of more substantive venues. This book seeks to evaluate whether these activities have improved the level of campaign discourse and conduct in US House and Senate campaigns and argues that while individual reform efforts have achieved some of their stated objectives, the overall effect of these reform efforts has been disappointing.

ISBN: 9780511611209 (ebook)Subjects--Topical Terms:

661634
Political campaigns
--United States.

LC Class. No.: JK2281 / .M35 2007

Dewey Class. No.: 324.70973

Evaluating campaign quality : = can the electoral process be improved? /
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