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Intellectual property for managers and investors : = a guide to evaluating, protecting, and exploiting IP /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Intellectual property for managers and investors :/ Steven J. Frank.
Reminder of title:	a guide to evaluating, protecting, and exploiting IP /
remainder title:	Intellectual Property for Managers & Investors
Author:	Frank, Steven J.,
Description:	1 online resource (xii, 170 pages) :digital, PDF file(s). :
Notes:	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
Subject:	Intellectual property. -
Online resource:	https://doi.org/10.1017/CBO9780511541209
ISBN:	9780511541209 (ebook)

Intellectual property for managers and investors : = a guide to evaluating, protecting, and exploiting IP /
Frank, Steven J.,

Intellectual property for managers and investors :a guide to evaluating, protecting, and exploiting IP /Intellectual Property for Managers & InvestorsSteven J. Frank. - 1 online resource (xii, 170 pages) :digital, PDF file(s).

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

1. Sketching the IP landscape -- 2. Making the strategic choice -- 3. Building an IP strategy -- 4. Implementation -- 5. Surviving IP disputes -- 6. Giving diligence its due -- 7. Licensing and related transactions.

This book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovation meet.

ISBN: 9780511541209 (ebook)Subjects--Topical Terms:

559280
Intellectual property.

LC Class. No.: K1401 / .F73 2006

Dewey Class. No.: 346.048

Intellectual property for managers and investors : = a guide to evaluating, protecting, and exploiting IP /
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245 1 0 $a Intellectual property for managers and investors : $b a guide to evaluating, protecting, and exploiting IP / $c Steven J. Frank.
246 3 $a Intellectual Property for Managers & Investors
264 1 $a Cambridge : $b Cambridge University Press, $c 2006.
300 $a 1 online resource (xii, 170 pages) : $b digital, PDF file(s).
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500 $a Title from publisher's bibliographic system (viewed on 05 Oct 2015).
505 0 $a 1. Sketching the IP landscape -- 2. Making the strategic choice -- 3. Building an IP strategy -- 4. Implementation -- 5. Surviving IP disputes -- 6. Giving diligence its due -- 7. Licensing and related transactions.
520 $a This book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovation meet.
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776 0 8 $i Print version: $z 9780521851060
856 4 0 $u https://doi.org/10.1017/CBO9780511541209