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Experimental auctions : = methods and applications in economic and marketing research /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Experimental auctions :/ Jayson L. Lusk and Jason F. Shogren.
其他題名:	methods and applications in economic and marketing research /
作者:	Lusk, Jayson,
其他作者:	Shogren, Jason F.,
面頁冊數:	1 online resource (xii, 304 pages) :digital, PDF file(s). :
附註:	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
標題:	Consumers' preferences - Mathematical models. -
電子資源:	https://doi.org/10.1017/CBO9780511611261
ISBN:	9780511611261 (ebook)

Experimental auctions : = methods and applications in economic and marketing research /
Lusk, Jayson,

Experimental auctions :methods and applications in economic and marketing research /Jayson L. Lusk and Jason F. Shogren. - 1 online resource (xii, 304 pages) :digital, PDF file(s). - Quantitative methods for applied economics and business research. - Quantitative methods for applied economics and business research..

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious problem in that they involve asking individuals hypothetical questions about intended behavior. Experimental auctions circumvent this problem because they involve individuals exchanging real money for real goods in an active market. This represents a promising means for eliciting non-market values. Lusk and Shogren provide a comprehensive guide to the theory and practice of experimental auctions. It will be a valuable resource to graduate students, practitioners and researchers concerned with the design and utilization of experimental auctions in applied economic and marketing research.

ISBN: 9780511611261 (ebook)Subjects--Topical Terms:

802011
Consumers' preferences
--Mathematical models.

LC Class. No.: HF5476 / .L87 2007

Dewey Class. No.: 330.072/4

Experimental auctions : = methods and applications in economic and marketing research /
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