國立虎尾科技大學 |

Experimental auctions : = methods and applications in economic and marketing research /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Experimental auctions :/ Jayson L. Lusk and Jason F. Shogren.
Reminder of title:	methods and applications in economic and marketing research /
Author:	Lusk, Jayson,
other author:	Shogren, Jason F.,
Description:	1 online resource (xii, 304 pages) :digital, PDF file(s). :
Notes:	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
Subject:	Auctions. -
Online resource:	https://doi.org/10.1017/CBO9780511611261
ISBN:	9780511611261 (ebook)

Experimental auctions : = methods and applications in economic and marketing research /
Lusk, Jayson,

Experimental auctions :methods and applications in economic and marketing research /Jayson L. Lusk and Jason F. Shogren. - 1 online resource (xii, 304 pages) :digital, PDF file(s). - Quantitative methods for applied economics and business research. - Quantitative methods for applied economics and business research..

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious problem in that they involve asking individuals hypothetical questions about intended behavior. Experimental auctions circumvent this problem because they involve individuals exchanging real money for real goods in an active market. This represents a promising means for eliciting non-market values. Lusk and Shogren provide a comprehensive guide to the theory and practice of experimental auctions. It will be a valuable resource to graduate students, practitioners and researchers concerned with the design and utilization of experimental auctions in applied economic and marketing research.

ISBN: 9780511611261 (ebook)Subjects--Topical Terms:

802010
Auctions.

LC Class. No.: HF5476 / .L87 2007

Dewey Class. No.: 330.072/4

Experimental auctions : = methods and applications in economic and marketing research /
LDR:02185nam a2200301 i 4500 001 1124545
003 UkCbUP
005 20151005020624.0
006 m|||||o||d||||||||
007 cr||||||||||||
008 240926s2007||||enk o ||1 0|eng|d
020 $a 9780511611261 (ebook)
020 $z 9780521855167 (hardback)
020 $z 9780521671248 (paperback)
035 $a CR9780511611261
040 $a UkCbUP $b eng $e rda $c UkCbUP
050 0 0 $a HF5476 $b .L87 2007
082 0 0 $a 330.072/4 $2 22
100 1 $a Lusk, Jayson, $e author. $3 1442142
245 1 0 $a Experimental auctions : $b methods and applications in economic and marketing research / $c Jayson L. Lusk and Jason F. Shogren.
264 1 $a Cambridge : $b Cambridge University Press, $c 2007.
300 $a 1 online resource (xii, 304 pages) : $b digital, PDF file(s).
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
490 1 $a Quantitative methods for applied economics and business research
500 $a Title from publisher's bibliographic system (viewed on 05 Oct 2015).
520 $a Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious problem in that they involve asking individuals hypothetical questions about intended behavior. Experimental auctions circumvent this problem because they involve individuals exchanging real money for real goods in an active market. This represents a promising means for eliciting non-market values. Lusk and Shogren provide a comprehensive guide to the theory and practice of experimental auctions. It will be a valuable resource to graduate students, practitioners and researchers concerned with the design and utilization of experimental auctions in applied economic and marketing research.
650 0 $a Auctions. $3 802010
650 0 $a Consumers' preferences $x Mathematical models. $3 802011
700 1 $a Shogren, Jason F., $e author. $3 1442143
776 0 8 $i Print version: $z 9780521855167
830 0 $a Quantitative methods for applied economics and business research. $3 1442144
856 4 0 $u https://doi.org/10.1017/CBO9780511611261