國立虎尾科技大學 |

Managing services /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Managing services // edited by Alan Nankervis.
其他作者:	Nankervis, Alan R.,
面頁冊數:	1 online resource (xiv, 362 pages) :digital, PDF file(s). :
附註:	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
標題:	Service industries - Management. -
電子資源:	https://doi.org/10.1017/CBO9780511481260
ISBN:	9780511481260 (ebook)

Managing services /
Managing services /edited by Alan Nankervis. - 1 online resource (xiv, 362 pages) :digital, PDF file(s).

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

Services and their management --1.

The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions.

ISBN: 9780511481260 (ebook)Subjects--Topical Terms:

571100
Service industries
--Management.

LC Class. No.: HD9980.5 / .M3445 2005

Dewey Class. No.: 658

Managing services /
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520 $a The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions.
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