國立虎尾科技大學 |

The business of healthcare innovation /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The business of healthcare innovation // edited by Lawton R. Burns.
其他作者:	Burns, Lawton R.,
面頁冊數:	1 online resource (xxiii, 373 pages) :digital, PDF file(s). :
附註:	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
標題:	Economic forecasting. -
電子資源:	https://doi.org/10.1017/CBO9780511488672
ISBN:	9780511488672 (ebook)

The business of healthcare innovation /
The business of healthcare innovation /edited by Lawton R. Burns. - 1 online resource (xxiii, 373 pages) :digital, PDF file(s).

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

The Business of Healthcare Innovation is the first wide-ranging analysis of business trends in the manufacturing segment of the health care industry. In this leading edge volume, Professor Burns focuses on the key role of the 'producers' as the main source of innovation in health systems. Written by professors of the Wharton School and industry executives, this book provides a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. It analyses the market structures of these sectors as well as the business models and corporate strategies of firms operating within them. Most importantly, the book describes the growing convergence between these sectors and the need for executives in one sector to increasingly draw upon trends in the others. It will be essential reading for students and researchers in the field of health management, and of great interest to strategy scholars, industry practitioners and management consultants.

ISBN: 9780511488672 (ebook)Subjects--Topical Terms:

558397
Economic forecasting.

LC Class. No.: R855.3 / .B87 2005

Dewey Class. No.: 610/.28

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520 $a The Business of Healthcare Innovation is the first wide-ranging analysis of business trends in the manufacturing segment of the health care industry. In this leading edge volume, Professor Burns focuses on the key role of the 'producers' as the main source of innovation in health systems. Written by professors of the Wharton School and industry executives, this book provides a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. It analyses the market structures of these sectors as well as the business models and corporate strategies of firms operating within them. Most importantly, the book describes the growing convergence between these sectors and the need for executives in one sector to increasingly draw upon trends in the others. It will be essential reading for students and researchers in the field of health management, and of great interest to strategy scholars, industry practitioners and management consultants.
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