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The winning message : = candidate behavior, campaign discourse, and democracy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The winning message :/ Adam F. Simon.
其他題名:	candidate behavior, campaign discourse, and democracy /
作者:	Simon, Adam F.,
面頁冊數:	1 online resource (xvi, 181 pages) :digital, PDF file(s). :
附註:	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
標題:	Politics, Practical - United States. -
標題:	United States - Defenses -
電子資源:	https://doi.org/10.1017/CBO9780511613524
ISBN:	9780511613524 (ebook)

The winning message : = candidate behavior, campaign discourse, and democracy /
Simon, Adam F.,1965-

The winning message :candidate behavior, campaign discourse, and democracy /Adam F. Simon. - 1 online resource (xvi, 181 pages) :digital, PDF file(s). - Communication, society and politics. - Communication, society and politics..

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? The project takes an innovative approach to answering this question by bringing together critical and empirical methods as well as game theory in a sophisticated yet readable text. The answer comes in four parts. First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he shows that candidates' self-interest in winning leads them to avoid dialogue, that is substantive campaign discourse. Third, he demonstrates the beneficial effects produced by the little dialogue that actually occurs. Fourth, he pinpoints the forces responsible for these rare occurrences. The major lesson of this work is that campaign reform under its present guise will not bring about the more substantive campaigns that the public desires.

ISBN: 9780511613524 (ebook)Subjects--Topical Terms:

569245
Politics, Practical
--United States.Subjects--Geographical Terms:

528513
United States
--Defenses

LC Class. No.: JK1726 / .S55 2002

Dewey Class. No.: 324.7/0973

The winning message : = candidate behavior, campaign discourse, and democracy /
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