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Short introduction to strategic management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Short introduction to strategic management // Torben Juul Andersen.
作者:	Andersen, Torben Juul,
面頁冊數:	1 online resource (xvii, 297 pages) :digital, PDF file(s). :
附註:	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
標題:	Strategic planning. -
電子資源:	https://doi.org/10.1017/CBO9781139381642
ISBN:	9781139381642 (ebook)

Short introduction to strategic management /
Andersen, Torben Juul,

Short introduction to strategic management /Torben Juul Andersen. - 1 online resource (xvii, 297 pages) :digital, PDF file(s). - Cambridge short introductions to management. - Cambridge short introductions to management..

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.

ISBN: 9781139381642 (ebook)Subjects--Topical Terms:

556511
Strategic planning.

LC Class. No.: HD30.28 / .A516 2013

Dewey Class. No.: 658.4/012

Short introduction to strategic management /
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