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服務品質、品牌形象及顧客忠誠度對再購買意願之影響-以社頭某早餐店為例 =...

蕭竹芸

服務品質、品牌形象及顧客忠誠度對再購買意願之影響-以社頭某早餐店為例 = = The Impact of Service Quality, Brand Image and Customer Loyalty on Repurchase Intention - Taking a Breakfast Restaurant in Shetou as an Example /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	服務品質、品牌形象及顧客忠誠度對再購買意願之影響-以社頭某早餐店為例 =/ 蕭竹芸.
Reminder of title:	The Impact of Service Quality, Brand Image and Customer Loyalty on Repurchase Intention - Taking a Breakfast Restaurant in Shetou as an Example /
remainder title:	The Impact of Service Quality, Brand Image and Customer Loyalty on Repurchase Intention - Taking a Breakfast Restaurant in Shetou as an Example.
Author:	蕭竹芸
Published:	雲林縣 :國立虎尾科技大學 , : 民113.06.,
Description:	[8], 46面 :圖, 表 ; : 30公分.;
Notes:	指導教授: 呂麒麟.
Subject:	customer loyalty. -
Online resource:	電子資源

服務品質、品牌形象及顧客忠誠度對再購買意願之影響-以社頭某早餐店為例 = = The Impact of Service Quality, Brand Image and Customer Loyalty on Repurchase Intention - Taking a Breakfast Restaurant in Shetou as an Example /
蕭竹芸

服務品質、品牌形象及顧客忠誠度對再購買意願之影響-以社頭某早餐店為例 =The Impact of Service Quality, Brand Image and Customer Loyalty on Repurchase Intention - Taking a Breakfast Restaurant in Shetou as an Example /The Impact of Service Quality, Brand Image and Customer Loyalty on Repurchase Intention - Taking a Breakfast Restaurant in Shetou as an Example.蕭竹芸. - 初版. - 雲林縣 :國立虎尾科技大學 ,民113.06. - [8], 46面 :圖, 表 ;30公分.

指導教授: 呂麒麟.

碩士論文--國立虎尾科技大學企業管理系經營管理碩士在職專班.

含參考書目.

餐飲業是一個進入門檻相對較低的產業，也因此競爭相當激烈，現階段有許多業者及潛在競爭者，在面臨激烈競爭的情況下，早餐店所提供的服務品質好壞、品牌形象及顧客忠誠度都可能直接影響是否願意再次光顧，因此成為重要的考量因素，本研究以社頭某早餐店的顧客作為研究對象，旨在研究服務品質、品牌形象、顧客忠誠度，對再購買意願之影響。本研究採用SPSS進行樣本資料分析，包括信度分析、效度分析、迴歸分析及單因子變異數分析，透過這些統計方法，旨在深入研究服務品質、品牌形象、顧客忠誠度，對再購買意願的影響為何。研究結果顯示出，「服務品質」與「再購買意願」呈正向顯著影響；而「品牌形象」與「再購買意願」也呈現正向顯著影響；「顧客忠誠度」與「再購買意願」亦呈現正向顯著影響；另外年齡層落在「25歲以下、26～35歲及56～65歲」的「顧客忠誠度」較顯著；而不同收入之消費者對「服務品質」、「品牌形象」、「顧客忠誠度」及「再購買意願」無明顯差異，顯示出飲食是人們日常生活中必要的需求，無論經濟情況如何都需要購買早餐，因此早餐店必須注重服務品質及提供良好的服務，建立良好的顧客忠誠度，藉以提升再購買意願。.

(平裝)Subjects--Topical Terms:

996559
customer loyalty.

服務品質、品牌形象及顧客忠誠度對再購買意願之影響-以社頭某早餐店為例 = = The Impact of Service Quality, Brand Image and Customer Loyalty on Repurchase Intention - Taking a Breakfast Restaurant in Shetou as an Example /
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245 1 0 $a 服務品質、品牌形象及顧客忠誠度對再購買意願之影響-以社頭某早餐店為例 = $b The Impact of Service Quality, Brand Image and Customer Loyalty on Repurchase Intention - Taking a Breakfast Restaurant in Shetou as an Example / $c 蕭竹芸.
246 1 1 $a The Impact of Service Quality, Brand Image and Customer Loyalty on Repurchase Intention - Taking a Breakfast Restaurant in Shetou as an Example.
250 $a 初版.
260 # $a 雲林縣 : $b 國立虎尾科技大學 , $c 民113.06.
300 $a [8], 46面 : $b 圖, 表 ; $c 30公分.
500 $a 指導教授: 呂麒麟.
500 $a 學年度: 112.
502 $a 碩士論文--國立虎尾科技大學企業管理系經營管理碩士在職專班.
504 $a 含參考書目.
520 3 $a 餐飲業是一個進入門檻相對較低的產業，也因此競爭相當激烈，現階段有許多業者及潛在競爭者，在面臨激烈競爭的情況下，早餐店所提供的服務品質好壞、品牌形象及顧客忠誠度都可能直接影響是否願意再次光顧，因此成為重要的考量因素，本研究以社頭某早餐店的顧客作為研究對象，旨在研究服務品質、品牌形象、顧客忠誠度，對再購買意願之影響。本研究採用SPSS進行樣本資料分析，包括信度分析、效度分析、迴歸分析及單因子變異數分析，透過這些統計方法，旨在深入研究服務品質、品牌形象、顧客忠誠度，對再購買意願的影響為何。研究結果顯示出，「服務品質」與「再購買意願」呈正向顯著影響；而「品牌形象」與「再購買意願」也呈現正向顯著影響；「顧客忠誠度」與「再購買意願」亦呈現正向顯著影響；另外年齡層落在「25歲以下、26～35歲及56～65歲」的「顧客忠誠度」較顯著；而不同收入之消費者對「服務品質」、「品牌形象」、「顧客忠誠度」及「再購買意願」無明顯差異，顯示出飲食是人們日常生活中必要的需求，無論經濟情況如何都需要購買早餐，因此早餐店必須注重服務品質及提供良好的服務，建立良好的顧客忠誠度，藉以提升再購買意願。.
520 3 $a The food and beverage industry is a relatively low-entry-barrier sector, contributing to intense competition with numerous existing and potential players. In this highly competitive environment, the quality of service can significantly impact whether customers are willing to revisit, making it a crucial consideration. This study focuses on customers of a breakfast shop in Shetou, examining the relationships among service quality, brand image, customer loyalty, and the intention to repurchase. This study employed SPSS for data analysis, encompassing reliability analysis, validity analysis, regression analysis, and one-way analysis of variance. Through these methods, the study aimed to investigate the relationships among the four dimensions: service quality, brand image, customer loyalty, and the intention to repurchase. The research results reveal that "service quality" has a significantly positive impact on the "intention to repurchase." Similarly, "brand image" also exhibits a significantly positive influence on the "intention to repurchase." The "customer loyalty" factor is also found to have a significantly positive impact on the "intention to repurchase." Additionally, age groups falling under "25 years and below, 26-35 years, and 56-65 years" show more significant impacts on "customer loyalty." On the other hand, consumers with different income levels demonstrate no significant differences in their perceptions of "service quality," "brand image," "customer loyalty," and "intention to repurchase." This suggests that dining is a necessary daily requirement, and regardless of economic conditions, individuals need to purchase breakfast. Therefore, breakfast shops should prioritize service quality and provide excellent services to meet the diverse needs of consumers with varying incomes, thereby enhancing customer loyalty and the intention to repurchase..
563 $a (平裝)
650 # 4 $a customer loyalty. $3 996559
650 # 4 $a brand image. $3 1017122
650 # 4 $a service quality. $3 995702
650 # 4 $a breakfast shop. $3 1449243
650 # 4 $a 顧客忠誠度. $3 995704
650 # 4 $a 品牌形象. $3 996395
650 # 4 $a 服務品質. $3 995705
650 # 4 $a 早餐店. $3 1449242
856 7 # $u https://handle.ncl.edu.tw/11296/66c9y2 $z 電子資源 $2 http