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Digital media production for beginners /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Digital media production for beginners // Julia V. Griffey.
作者:	Griffey, Julia V.
出版者:	New York :Routledge, : c2025.,
面頁冊數:	ix, 208 p. :ill. ; : 24 cm.;
標題:	Digital media. -
ISBN:	9781032611457

Digital media production for beginners /
Griffey, Julia V.

Digital media production for beginners /Julia V. Griffey. - New York :Routledge,c2025. - ix, 208 p. :ill. ;24 cm.

Includes bibliographical references and index.

"Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software. As media production tools and software become more pervasive and traditional media jobs scarcer, today's media professionals are now expected to be content creators across multiple forms of media, often working with little more equipment than a smartphone. In this accessible manual, Griffey explains how well-crafted media can help sell products, bolster subscriptions, and influence public opinion - and how to go about crafting it in a landscape of high-speed social media consumption. Topics covered include the basics of photography, film, video, and audio production, as well as animation and building websites. Readers will learn not just how to shoot or record content, but also how to edit, compress and share it, considering the most appropriate file types, equipment, software and platforms to use for each scenario. After reading this book, students will understand best practices associated with almost every area of media production and possess the essential skills to get the job done. This book is an essential companion for students in communication disciplines, including PR, advertising, journalism, and marketing, looking for a solid grounding in digital media production to prepare them for the competitive job market"--

ISBN: 9781032611457

LCCN: 2024023954Subjects--Topical Terms:

555702
Digital media.

LC Class. No.: QA76.575 / G75 2025

Dewey Class. No.: 006.7

Digital media production for beginners /
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504 $a Includes bibliographical references and index.
520 # $a "Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software. As media production tools and software become more pervasive and traditional media jobs scarcer, today's media professionals are now expected to be content creators across multiple forms of media, often working with little more equipment than a smartphone. In this accessible manual, Griffey explains how well-crafted media can help sell products, bolster subscriptions, and influence public opinion - and how to go about crafting it in a landscape of high-speed social media consumption. Topics covered include the basics of photography, film, video, and audio production, as well as animation and building websites. Readers will learn not just how to shoot or record content, but also how to edit, compress and share it, considering the most appropriate file types, equipment, software and platforms to use for each scenario. After reading this book, students will understand best practices associated with almost every area of media production and possess the essential skills to get the job done. This book is an essential companion for students in communication disciplines, including PR, advertising, journalism, and marketing, looking for a solid grounding in digital media production to prepare them for the competitive job market"-- $c Provided by publisher.
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