國立虎尾科技大學 |

Character merchandising = protection under IP laws /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Character merchandising/ by Vandana Mahalwar.
Reminder of title:	protection under IP laws /
Author:	Mahalwar, Vandana.
Published:	Singapore :Springer Nature Singapore : : 2024.,
Description:	xviii, 150 p. :ill., digital ; : 24 cm.;
Contained By:	Springer Nature eBook
Subject:	Character merchandising - Law and legislation. -
Online resource:	https://doi.org/10.1007/978-981-97-5628-5
ISBN:	9789819756285

Character merchandising = protection under IP laws /
Mahalwar, Vandana.

Character merchandisingprotection under IP laws /[electronic resource] :by Vandana Mahalwar. - Singapore :Springer Nature Singapore :2024. - xviii, 150 p. :ill., digital ;24 cm.

Character Merchandising: Concept and Theory -- Copyright Protection for Characters -- Character Merchandising and the trademark protection -- Appropriation of Persona and the Right of Publicity -- Character Protection Around the World -- Conclusion.

This book addresses the key issues, challenges and implications arising out of unauthorised acts of character merchandising. It offers deep insights into the philosophical justifications for the protection of persona. The book examines what qualifies as a character and its legal rights, namely property rights, personality rights and publicity rights. In the absence of any explicit statutory protection of characters, this work provides new insights into how intellectual property laws can be used to prevent unauthorized character merchandising. It critically evaluates various tests introduced by courts to determine the copyrightability of characters. It also analyses the dicta of the different courts justifying the effective protection of the rights of publicity. Since there is no uniform standard for the recognition and protection of image rights, this book presents a global perspective and developments on the subject with the help of judicial decisions. Drawing on the diverse judicial treatments, it explores whether an exclusive legal approach is required to address the concerns that emerge from unauthorised character merchandising. The book is of immense interest for researchers, academicians, policy makers and practitioners who work in this area. For researchers and academicians, the book offers new insights on how IP laws can be used to prevent unauthorized exploitation of persona. For practitioners, it provides an effective and more consistent approach to the interpretation of international intellectual property instruments. For policymakers, the objectives of protecting the legal rights of characters, is of specific interest. The book will further be of interest to governmental organizations and NGOs who want to advance their lawful merchandising agendas.

ISBN: 9789819756285

Standard No.: 10.1007/978-981-97-5628-5doiSubjects--Topical Terms:

1456760
Character merchandising
--Law and legislation.

LC Class. No.: K1021

Dewey Class. No.: 343.082

Character merchandising = protection under IP laws /
LDR:03043nam a22003375a 4500 001 1135155
003 DE-He213
005 20240831130258.0
006 m d
007 cr nn 008maaau
008 241213s2024 si s 0 eng d
020 $a 9789819756285 $q (electronic bk.)
020 $a 9789819756278 $q (paper)
024 7 $a 10.1007/978-981-97-5628-5 $2 doi
035 $a 978-981-97-5628-5
040 $a GP $c GP
041 0 $a eng
050 4 $a K1021
072 7 $a LNJ $2 bicssc
072 7 $a LAW000000 $2 bisacsh
072 7 $a LNJ $2 thema
082 0 4 $a 343.082 $2 23
090 $a K1021 $b .M214 2024
100 1 $a Mahalwar, Vandana. $3 1140309
245 1 0 $a Character merchandising $h [electronic resource] : $b protection under IP laws / $c by Vandana Mahalwar.
260 $a Singapore : $c 2024. $b Springer Nature Singapore : $b Imprint: Springer,
300 $a xviii, 150 p. : $b ill., digital ; $c 24 cm.
347 $a text file $b PDF $2 rda
505 0 $a Character Merchandising: Concept and Theory -- Copyright Protection for Characters -- Character Merchandising and the trademark protection -- Appropriation of Persona and the Right of Publicity -- Character Protection Around the World -- Conclusion.
520 $a This book addresses the key issues, challenges and implications arising out of unauthorised acts of character merchandising. It offers deep insights into the philosophical justifications for the protection of persona. The book examines what qualifies as a character and its legal rights, namely property rights, personality rights and publicity rights. In the absence of any explicit statutory protection of characters, this work provides new insights into how intellectual property laws can be used to prevent unauthorized character merchandising. It critically evaluates various tests introduced by courts to determine the copyrightability of characters. It also analyses the dicta of the different courts justifying the effective protection of the rights of publicity. Since there is no uniform standard for the recognition and protection of image rights, this book presents a global perspective and developments on the subject with the help of judicial decisions. Drawing on the diverse judicial treatments, it explores whether an exclusive legal approach is required to address the concerns that emerge from unauthorised character merchandising. The book is of immense interest for researchers, academicians, policy makers and practitioners who work in this area. For researchers and academicians, the book offers new insights on how IP laws can be used to prevent unauthorized exploitation of persona. For practitioners, it provides an effective and more consistent approach to the interpretation of international intellectual property instruments. For policymakers, the objectives of protecting the legal rights of characters, is of specific interest. The book will further be of interest to governmental organizations and NGOs who want to advance their lawful merchandising agendas.
650 0 $a Character merchandising $x Law and legislation. $3 1456760
650 0 $a Advertising characters. $3 982524
650 0 $a Intellectual property. $3 559280
650 1 4 $a IT Law, Media Law, Intellectual Property. $3 1209939
650 2 4 $a Media Law. $3 679055
650 2 4 $a Information Ethics. $3 1391597
650 2 4 $a Media Ethics. $3 1390047
650 2 4 $a Crime and the Media. $3 1172062
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-981-97-5628-5
950 $a Law and Criminology (SpringerNature-41177)